Sr. Director, Pfizer Brand & Reputation

Role SummaryFor 175 years, Pfizer’s brand has stood for scientific rigor, innovation, and trust — one of the most recognized names in global healthcare. The Head of Pfizer Brand & Reputation is the enterprise leader responsible for shaping how that brand shows up in the world: not just how it looks, but how it acts. Across campaigns, corporate reputation, go-to-market strategy, and the visual and verbal identity that unifies it all, this leader sets the standard for a brand with real weight and real consequence.This is a senior, highly visible role at the intersection of enterprise brand strategy, commercial go-to-market planning, and integrated campaign execution. They will lead bold, insight-driven campaigns that advance Pfizer’s most strategic priorities — including Oncology and other areas of enterprise focus — driving visibility, stakeholder engagement, and measurable business growth across global markets. Brand identity governance and stewardship remain important responsibilities, providing the connective tissue that ensures consistency and coherence across every initiative — including how Pfizer’s brand is expressed and protected in AI-enabled content environments.Reporting to the Head of Pfizer Brand and Experience, this leader will manage a high-performing team, collaborate directly with Executive Leadership, Franchise and Therapeutic Area leaders, and partner closely with Corporate Communications, agency partners, and cross-functional stakeholders. The role demands equal parts creative vision, strategic precision, and executive influence — and a genuine sense of purpose for the work Pfizer does.Role ResponsibilitiesEnterprise Brand Strategy, Architecture & Go-to-MarketLead brand strategy and GTM planning for Pfizer and priority therapeutic areas (e.g. Oncology and Obesity). Drive the connection between the Pfizer master brand and TA and product brands — ensuring every brand expression builds coherent equity across the architecture. Ensure strategy is anchored in audience insight and aligned with commercial goals across Consumer, HCP, Investor, and Advocacy audiences. Serve as a strategic thought partner to U.S. Business and Therapeutic Area leaders, translating priorities into brand strategies that perform in market.Integrated Campaign LeadershipDrive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels. Champion creative excellence, innovation, and cultural relevance — ensuring every campaign is strategically grounded, compliant, and built to perform. Lead the launch of platforms, programs and brand acts that engage millions of people and shape Pfizer’s reputation in the marketplace.Corporate Reputation & Communications PartnershipPartner with Corporate Communications to develop and execute enterprise reputation initiatives that reinforce Pfizer’s brand promise and build trust across diverse stakeholder audiences. Serve as a strategic bridge between brand marketing and corporate communications, ensuring that enterprise narrative, reputation-building programs, and campaign work are well-integrated and mutually reinforcing.Brand Identity Governance & StewardshipOversee Pfizer’s global brand identity system — visual and verbal — ensuring consistency, quality, and integrity across all enterprise touchpoints. Develop and maintain brand guardrails, toolkits, and asset libraries that empower global teams and agency partners to produce brand-aligned work. Own the extension of those standards into AI-enabled environments — including ensuring that generative AI tools and systems are trained, guided, and evaluated against Pfizer brand standards. Conduct ongoing brand equity analysis to inform positioning and refine visual and messaging systems as markets, audiences, and content creation technologies evolve.Executive Collaboration & Stakeholder AlignmentCollaborate directly with senior leaders across business units, the Chief Marketing Office, and Therapeutic Area teams to align brand strategy with business performance goals. Lead cross-functional working groups and steering committees. Build and maintain strong relationships with top-tier agency and vendor partners, ensuring strategic alignment, budget discipline, and world-class execution.Team Leadership & Talent DevelopmentBuild, lead, and mentor a high-performing team of brand strategists, campaign managers, and creative leads. Foster a culture of innovation, accountability, and excellence. Develop talent and create conditions where people do their best work.Performance Measurement & OptimizationDefine and track KPIs across campaign touchpoints and brand health metrics. Leverage data-driven insights to refine strategies, optimize media spend, and maximize ROI. Establish leading and lagging indicators for the brand and adjust approaches based on performance.Innovation, Trends & Thought LeadershipStay ahead of industry trends, innovation, competitor and cultural shifts, and creative technology. Champion new approaches to storytelling, personalization, and digital engagement. Anticipate how evolving consumer behavior and market dynamics should shape brand strategy.Basic QualificationsBachelor’s degree with 12+ years, or MBA/MS with 10+ years of progressive experience in brand strategy, marketing, or integrated campaign management; or equivalent experience leading at an award-winning agency.Demonstrated success leading integrated, multi-channel campaigns at scale for global brands — life sciences or pharmaceutical experience is a plus.Proven ability to develop and execute go-to-market strategies across diverse audiences, including Consumer, HCP, Investor, and Advocacy.Strong track record of managing large media budgets with discipline and a focus on measurable performance and ROI.Experience partnering with or within Corporate Communications on enterprise reputation or brand initiatives.Expertise in brand identity governance: developing guidelines, toolkits, and asset libraries that enable gl