Field Marketing Manager, Boeing Digital Services

Field Marketing Manager, Boeing Digital ServicesCompany:The Boeing CompanyField Marketing Manager, Boeing Digital ServicesAt Boeing Digital Services, we are redefining how airlines operate. As fleets become more connected, the ability to turn aircraft intelligence into real-time decisions that keep fleets earning is becoming a competitive advantage.This role sits at the center of that shift.We are looking for a Field Marketing Manager to join our team in Seattle, WA and to lead how we show up in market and convert that presence into pipeline. Industry events, demand generation programs, and digital engagement are core to how we connect with customers. This role ensures those efforts are aligned to business priorities, follow best practices, and drive measurable outcomes.You will partner closely with our events organization, demand generation, webcast, and product marketing teams, along with sales and product, to turn programs into pipeline and customer engagement. These teams lead execution across their respective areas. This role defines program strategy and partners with these teams to execute, ensuring efforts are aligned to business priorities and deliver maximum value. From pre-program strategy to post-program pipeline, you will ensure programs are aligned to business priorities, target accounts, clear messaging, and measurable revenue impact.In addition, you will partner directly with sales and demand generation teams to plan and execute account-based marketing programs aligned to business priorities. While events are a primary channel, you will also oversee targeted paid and digital programs that drive engagement, leads, and pipeline for key accounts and regions.Position Responsibilities:Event Strategy and Business ImpactDefine how Boeing Digital Services shows up at industry events to drive pipeline, not just presenceSet clear goals for each event including target accounts, engagements, pipeline contribution, and follow-upPartner with the events organization to align business objectives, messaging, and audience with event executionRegional Demand Generation and ABMPartner with regional sales leaders, demand generation, and product marketing teams to develop marketing plans aligned to pipeline and revenue goalsDesign and execute account-based marketing programs across paid demand generation, email, webcasts, customer events, and tradeshowsEnsure all channels are connected to sales goals and business objectives, with a clear focus on pipeline impactPre and Post Program Pipeline CreationBuild and execute integrated pre-program campaigns that drive awareness, meetings, and engagement with target accountsEnsure structured follow-up after programs, connecting activity to pipeline creation and progressionLink events, webcasts, and demand generation programs into a single, coordinated motion to extend impactOn-Site and Program ExperienceDefine the messages, demos, and customer experiences delivered across events and programsEnsure the right people are engaged and aligned to clear goals and rolesTrain internal teams on how to engage customers, run meetings, and deliver consistent messagingWebcast and Program OptimizationPartner with webcast and demand generation teams to ensure programs follow best practices and deliver strong customer valueImprove how webcasts are positioned, promoted, and followed up to drive engagement and pipeline contributionPerformance and ReportingEstablish clear KPIs for events and field programs tied to pipeline and revenueTrack performance and provide insights on what is working and where to improveBring structure and accountability to how field marketing impact is measuredWhat Success Looks LikePrograms consistently generate qualified pipeline tied to target accounts and regional prioritiesSales teams are aligned, prepared, and actively engaged before and during programsHigh-value customer meetings and digital engagement convert into opportunitiesPaid, webcast, and event programs contribute to measurable lead generation and pipeline growthMessaging and demos resonate with buyers and reflect real customer problemsField marketing becomes a measurable driver of growth, not a cost centerBasic Qualifications (Required Skills/Experience):10+ years’ in B2B marketing, with strong experience in field marketing, ABM, or demand generation10+ years’ proven ability to drive pipeline from events and integrated marketing programs10+ years’ experience partnering with regional sales teams to plan and execute account-based programs10+ years’ experience running or overseeing paid and digital demand generation campaigns10+ years’ strong working knowledge of Salesforce, including campaign builds, lead management, and reporting dashboards10+ years’ ability to operate across teams and drive alignment without direct authority10+ years’ strong analytical mindset with experience tracking performance and translating data into actionPreferred Qualifications (Desired Skills/Experience):Experience in aviation, aerospace, or enterprise softwareFamiliarity with tools such as 6sense and marketing automation platformsExperience supporting large, complex buying groupsUnderstanding of lead flow, lead scoring, and working with sales teams to ensure timely follow-upStrong understanding of how to connect campaigns, events, and pipeline into a single motionDrug Free Workplace:Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies. Pay & Benefits:At Boeing, we strive to deliver a Total Rewards package that will attract, engage, and retain the top talent.  Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.  The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health s