Principal, Content Transformation & Strategy

Principal, Content Transformation & StrategyOverviewThe Principal, Content Transformation & Strategy, will be responsible for providing functional expertise in customer-centric content development to communicate the value proposition of Adobe’s enterprise solutions as well as how Adobe’s Digital Strategy Group (DSG) drives enterprise impact. Reporting to the Director, Customer Innovation & Strategy, within DSG, this person will play a critical role in helping elevate and scale how DSG and Adobe’s enterprise sales teams articulate Adobe’s story to key customers—translating complex capabilities and workflows into clear, compelling, and differentiated narratives that resonate with executive decision makers and accelerate sales momentum.This individual will partner across DSG, enterprise sales, product leaders and specialists, product marketing, enterprise marketing, and enablement teams to drive consistency, quality, and impact of enterprise messaging across the field. The role is highly cross-functional and requires a blend of strategic thinking, content development excellence, and executional rigor.Responsibilities include but are not limited to:Strategic storytelling & enterprise messagingHelp define and evolve DSG’s storytelling framework, ensuring alignment to Adobe’s broader narrative while tailoring for account-level conversationsTranslate complex product capabilities, industry perspectives, and strategic initiatives into clear, concise, and compelling customer-specific narrativesPartner with DSG and account teams to shape narratives and messaging that differentiate Adobe and move opportunities forwardEnsure consistency and quality across all strategic content, establishing standards, templates, and best practicesProvide on-demand storytelling support for high-priority accounts and strategic dealsStay current on industry trends and competitive narratives to ensure Adobe remains differentiated and relevant in customer conversationsContent transformation & scalabilityHelp transform DSG content into scalable, reusable, and modular assets that can be easily adopted across industries, regions, and teamsHelp redefine how content is created, maintained, and shared—focusing on simplification, clarity, and usabilityBuild frameworks that enable rapid customization of content for industries, use cases, and customer maturity levelsDevelop and drive content strategy for customer-facing insights and internal DSG-developed self-service platforms, including user documentation and training modulesCollaborate on customer workshop development and readout materialsIdentify gaps in current content strategy and drive net-new content development aligned to key business prioritiesEnablement & adoptionPartner with enablement teams to deliver custom training for DSG to ensure strategic understanding of new capabilities, sales plays, and customer profilesLead DSG training to ensure adoption of storytelling frameworks and content assetsGather feedback from DSG and the field to continuously refine messaging and improve real-world usability and impactQualificationsIf you are a problem solver with a passion for storytelling, content strategy, and driving customer impact at scale, we’d love to hear from you.Bachelor’s degree or equivalent experience in communications-related field (e.g., English, journalism, marketing)10+ years of experience in content strategy, user-centered technical communications, enterprise messaging, product marketing, or a related functionExperience with sales enablement and technical training in an enterprise organization strongly desiredExcellent communication skills with the exceptional ability to translate complex ideas into simple, engaging, and actionable narrativesProven experience developing executive-level content and customer-facing materials (e.g., presentations, proposals, whitepapers)Experience working in cross-functional, global environments with the ability to align diverse perspectivesStrong attention to detail and commitment to high-quality, polished outputsSelf-starter with the ability to operate in a fast-paced, evolving environment and drive ambiguity to clarityFamiliarity with Adobe’s product portfolio—or similar technology platforms—a strong plusLove of—or acceptance of—Oxford commas and sentence case as corporate styleAbout AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our websit