Director, E2E Marketing AI Integration Lead- CASA

Working with UsChallenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.Summary:BMS is in the process of rewiring our marketing approach and moving toward a best-in-class, AI-driven marketing model. AI will play a key role in increasing our speed, relevance, and impact of both our insight driven strategic choices along with our customer-facing content, empowering our marketers to deliver exceptional customer experiences. Achieving our AI-driven marketing vision requires a full transformation of our capabilities, processes, and tools. We are looking for a dynamic, high-energy commercially minded team member to collaborate with our Marketing AI Capabilities and Experience team, our brand and market cross-functional teams, our Agencies, and Consulting Partners, guiding these teams and the organization through this exciting evolution. This candidate should be commercially savvy as well as have excellent interpersonal and communication skills to drive the change required to revamp our marketing approach and drive impact.Responsibilities:Embrace, build, and extend the AI driven marketing vision, including execution of the Rewire Marketing roadmapServe as the end-to-end integration point across AI enabled marketing capabilities, ensuring alignment of tools, processes, and sequencing to deliver a cohesive and intuitive experience for brand teamsCollaborate with key cross functional partners—including Marketing & Launch Excellence, Worldwide Commercialization Learning, CASA Leadership, brand and market leaders, agencies, and consulting partners—to align roles, ways of working, and execution and embed AI driven capabilitiesTranslate enterprise AI and Rewire Marketing strategy into clear, brand ready guidance, tools, and artifacts that enable confident adoption and executionDevelop and execute comprehensive change strategies informed by deep market and brand insights, including stakeholder identification, engagement, and real time feedback from marketersEstablish ongoing feedback loops with marketers and change ambassadors to continuously refine capabilities, processes, and adoption approachesEstablish and leverage global communications frameworks, and identify and enable change champions across the organization to foster a strong culture of advocacyShape and communicate a compelling transformation narrative that aligns with the broader strategic visionQualifications: BA/BS required with advanced degree preferredMinimum 8 years of pharmaceutical or healthcare related industry required, with a minimum of 4 years of relevant commercial experienceExcellent interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels including demonstrated ability to collaborate and communicate with brand and market-level leadersDemonstrated ability to guide and align the organization through transformative change. Cultivate stakeholder engagement and enablement of change champions to drive and sustain adoptionProven track record of managing complex rollout plans while remaining agile in adjusting tactics and timelines to address the unique needs of varying brands and marketsStrong ability to leverage brand and market insights to inform stakeholder strategies and tailor initiatives accordinglyExperience collaborating with cross-functional teams, particularly in shaping and executing tailored training programs (in collaboration with Worldwide Commercialization Learning) that build capabilities and facilitate effective adoption of new tools and processesExpertise in crafting clear, compelling, and inspiring global communications that drive understanding, engagement, and advocacy across the organizationWorking knowledge of AI platforms, tools, and prompts for marketingAbility to travel up to 30% to engage with global teams and stakeholders in support of change management initiatives#CASAIf you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.Compensation Overview:Princeton - NJ - US: $194,820 - $236,076 The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/. Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:Health Coverage: Medical, pharmacy, dental, and vision care.Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).Financial Well-being and Protection: 401(k)