Associate Director Media - OBU

Career CategoryMarketingJob DescriptionJoin Amgen’s Mission of Serving PatientsAt Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline and portfolio of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.Associate Director, Media - OBUIn this role, you will support the planning, execution, and optimization of Amgen’s U.S. commercial media strategy, with responsibility across Digital, Addressable, Video, TV, Search, and Point of Care channels within both HCP and DTC landscapes. You will translate brand and business objectives into integrated media plans and ensure strong execution across activation, operations, and performance optimization.You will bring strong working expertise across the modern media ecosystem, with a clear understanding of how channels work together across the customer journey to drive commercial outcomes. You will manage day‑to‑day media execution, including activation workflows, trafficking, tagging, and tracking, and partner closely with agency teams to ensure accuracy, consistency, and scalability across campaigns.You will work in close partnership with analytics, technology, and agency teams to support measurement frameworks, ensuring media is measurable by design and enabling performance optimization and reporting at the brand level.As a key member of the media leadership team, you will manage agency relationships at the brand or portfolio level, support alignment with platform partners, and collaborate with Brand, Medical, Legal, and cross‑functional stakeholders to ensure compliant and effective execution. This role contributes to advancing Amgen’s media capabilities by applying enterprise standards, identifying optimization opportunities, and supporting test‑and‑learn initiatives that can scale across the portfolio.Responsibilities include:Support the execution of media strategy across Digital, Addressable, Video, TV, Search, and Point of Care channels for both HCP and DTC audiences, ensuring alignment to brand and enterprise objectives.Serve as a media subject‑matter expert at the brand or portfolio level, advising stakeholders on channel roles, audience strategy, investment mix, and optimization across the customer journey.Manage day‑to‑day media activation and operations, including trafficking, tagging, tracking, and quality control, ensuring accurate and timely execution across all assigned campaigns.Apply and reinforce enterprise media platform and operational standards (e.g., DCM, Prisma, MediaTools, Guidelines), ensuring consistency, compliance, and data integrity in execution.Partner closely with Analytics and Technology teams to implement measurement frameworks, tagging standards, and tracking methodologies that enable performance reporting and optimization.Manage brand‑level agency relationships, setting clear expectations for execution quality, measurement rigor, and operational discipline across planning, buying, and reporting.Support coordination with media platform partners, staying informed on platform capabilities, policy updates, and compliance considerations relevant to pharmaceutical marketing.Enable effective cross‑functional collaboration with Brand, Medical, Corporate Communications, Legal, Technology, and Analytics teams to ensure seamless, compliant execution.Identify and support test‑and‑learn initiatives, including piloting new channels, platforms, data solutions, or activation models.Evaluate pilot results and performance insights, providing recommendations to inform enterprise‑level scaling decisions.Drive continuous improvement by applying learnings from campaign performance, pilots, and evolving media best practices.Ensure all media activity is executed in compliance with regulatory, privacy, and security requirements, escalating risks or issues as appropriate.Travel: Up to 20% domestic travel annually to visit agency partners and Amgen headquarters (Thousand Oaks).What we expect of youWe are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborative partner with these qualifications.Basic Qualifications:Doctorate degree and 3 years of media and/or marketing experience ORMaster’s degree and 5 years of media and/or marketing experience ORBachelor’s degree and 7 years of media and/or marketing experience ORAssociate’s degree and 12 years of media and/or marketing experience ORHigh school diploma / GED and 14 years of media and/or marketing experiencePreferred Qualifications:7+ years of experience in paid media/marketing with a focus on planning, buying, execution and measurementTechnical competencies: expert in media targeting and segmentation (consumer and HCP), multi-channel media plan development, omnichannel orchestration and journey planning and execution, media measurement and optimization, agency leadershipExperienced leader of teams, both internal and externalExpertise in media planning and deliveries for traditional/linear/TV as well as digital channels and platformsStrong analytical skills with an ability to uncover insights fr