Customer Marketing Director - Metabolism

Why Genentech​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.About CVRM at GenentechCardiovascular, renal, and metabolic (CVRM) diseases, including obesity, MASH and type 2 diabetes, are a major public health emergency, impacting roughly half of the US population, and imposing a tremendous burden on healthcare systems and society. Despite the availability of numerous treatment options, significant gaps remain in addressing the unmet needs of patients, as many therapies have not significantly altered disease trajectories. Genentech is uniquely positioned to address these challenges with its comprehensive pipeline of investigational medicines aimed at improving outcomes, reducing societal burdens, and transforming care for patients with CVRM diseases throughout their journey. We are highly committed to contributing to areas of highest unmet need and societal burden through transformative science, expanding our footprint in cardiovascular and metabolic diseases.The OpportunityThe Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.This Marketing Director leadership position is integral to successfully delivering the CVRM Marketing Vision in anticipation for upcoming launches, including in metabolic dysfunction-associated steatohepatitis (MASH). This individual will report to the Senior Marketing Director and partner across our Commercial, Medical, Global, and Access & External Affairs teams to advance our strategies and launch planning execution. This position will be primarily focused on HCPs with some patient work.Key Job Responsibilities Strategy Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s) Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA MarketerDetermines critical moments/barriers in the customer journey and develops content to overcome identified barriersAccountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact Coordinates and validates messaging of clinical and non-clinical strategy for customers.Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goalsIdentifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategyContentDesigns and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics  ExecutionAccountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers) Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimizationPartners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes Leads initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomesPursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing effortsPeople Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers. Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams.  Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities Demonstrates Advanced Proficiency within the following Key CompetenciesCustomer Marketer Leads are expected to consistently perform at the advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others’ skills)Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.Strategy Development - I make sma