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Senior Professional, Retail Marketing - Converse

at Nike

NikeBerlin, GermanyPosted 2026-06-02
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Job description

WHO WE ARE LOOKING FORAt Converse, we seek individuals who are passionate about connecting brand, product, and marketplace to create impactful consumer experiences. This role is ideal for someone who thrives in a fast-paced, collaborative environment and brings deep expertise in retail marketing across both physical and digital channels. A strong understanding of consumer behavior, marketplace dynamics, and partner management is essential to drive meaningful brand and business growth.WHAT YOU WILL WORK ONYou will lead and support the development and execution of in-country IRM plans aligned to seasonal priorities, ensuring a seamless connection between Brand, Product, and Marketplace. You will focus on driving brand impact, consumer engagement, and commercial performance across designated regions.KEY RESPONSIBILITIESCreate: Translate brand direction into IRM plans; develop retail marketing plans grounded inconsumer insights and commercial objectives.Ownership: Execute seasonal activation plans; manage forecasting, tracking and optimization; ensure delivery of results.Partnership: Build strong internal and external relationships; align with Marketing, Sales and Global teams.Collaborate: Work cross-functionally to deliver integrated seasonal plans.Plan, Implement, Review & Optimize: Leverage data and insights to refine performance.Support the Future: Strengthen brand impact and consumer demand through innovation.Team Player: Foster teamwork, accountability and innovation.WHO YOU WILL WORK WITHIn-country Marketing teams, In-country Sales teams, Global City Marketing team, Merchandising, Global Integrated Retail team.EXPERIENCE AND QUALIFICATIONSUnderstanding of Converse ecosystem; retail marketing expertise; account/partner management; budget/project management; communication skills; analytical mindset.LEADERSHIP COMPETENCIESStrategic Planning; Marketing Activation; Relationship Management; ProductPresentation/VM; Holistic Marketplace Planning; Data & Insights; Marketplace Knowledge;Forecasting; Results & Reporting.GROWTH MINDSETGrow Yourself; Grow Together; Grow the BusinessDeadline to apply - 16th June 2026
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