VP, Growth & Segment Marketing

Job Classification:Marketing & Communications - MarketingThe Vice President of Growth & Segment Marketing is responsible for defining enterprise growth strategies / priorities and directing go-to-market marketing plans across audiences, journeys, and business priorities.This role ensures that resources are focused on the highest-impact opportunities and that all initiatives are clearly defined, measurable, and ready before entering execution. The VP operates as the decision authority on growth prioritization, partnering with Product Marketing, Analytics, and Execution teams to drive consistent, scalable business outcomes. They will also lead a centralized team of highly skilled growth marketers who will be aligned to businesses and segments, with accountability for activation.Key ResponsibilitiesGrowth Strategy & Audience DefinitionDefine and continuously refine enterprise audience strategy, including segmentation, prioritization, and targeting approaches. Partnering closely with the Analytics team on segmentation definition and criteria.Identify high-value growth opportunities using customer data, market dynamics, and business performanceEstablish clear journey-level strategies (acquisition, onboarding, conversion, retention) tied to measurable outcomesTranslate enterprise strategy into a focused set of growth themes that guide investment and executionPartner with Product Marketing to ensure growth strategy is translated effectively into business-aligned initiatives, while product launches are imbedded in a holistic E2E audience-based approachPortfolio Prioritization & Investment AllocationOwn the growth portfolio across business units and product linesMake and drive prioritization decisions based on expected impact, feasibility, and strategic alignmentAllocate resources (budget, capacity, and focus) across initiatives, ensuring disciplined use of investmentLead structured prioritization processes (quarterly and ongoing), enforcing clarity and alignment across stakeholders. Partner with Business leaders, Product Marketing & Centralized Marketing leaders to align on focus areas to drive clarity and maximize outcomes. Drive tradeoff decisions and eliminate low-value or redundant work. Partner with Mar-Team team to ensure use of technology is embedded into the DNA of go-to-market execution for speed and efficienciesServes as the strategic business partner with paid media organization on all paid media strategies, investments, tactics and optimizationsInitiative Shaping & ReadinessEnsure all initiatives are fully defined before execution:Target audience and segmentJourneys and intervention pointClear objectives, KPIs, and expected outcomesResource requirements, dependencies, and timelinePartner with Product Marketing, Analytics and Channel teams to incorporate cross-functional inputsEstablish and enforce standards for initiative quality, preventing poorly defined work from entering executionPartner with Channel teams to ensure GTM plans have end-to-end connected journeys across the appropriate paid, owned and earned channels.GTM / Performance Management & OptimizationAccountable for GTM plan and partner with cross-functional partners for executionOversee external partners, driving best-in-class execution and use of AI to improve speed to marketPartner with Analytics team to define and maintain a standardized KPI framework (North Star, diagnostic, and supporting metrics) and democratize insight for real-time optimizationMonitor performance across the portfolio and identify opportunities to improve outcomesReallocate resources dynamically based on performance and changing prioritiesDrive a culture of experimentation, testing, and continuous improvement across teamsDrive alignment across teams, reducing duplication, resolving conflicts, and ensuring coordinated executionProfile & ExperienceExperience15+ years of experience in growth, strategy, performance marketing, or related leadership roles, with a demonstrated track record of driving measurable business outcomesProven experience owning and managing portfolios of initiatives, including prioritization, tradeoff decisions, and resource allocation across competing demandsStrong background in customer lifecycle marketing, including acquisition, conversion, retention, and lifetime value optimizationExperience working in complex, matrixed organizations, with the ability to align multiple stakeholders across business units and functionsDemonstrated success in building and scaling data-driven marketing programs, including experimentation, testing frameworks, and performance optimizationDeep familiarity with marketing technology, analytics, and data ecosystems, with the ability to translate insights into strategic decisionsLeadership & Behavioral AttributesEnterprise mindset: Thinks beyond individual campaigns or channels, focusing on enterprise growth, investment efficiency, and long-term value creationDisciplined prioritization: Comfortable making difficult tradeoffs, saying no, and focusing the organization on the highest-impact opportunitiesSystems thinker: Understands how strategy, product marketing, execution, and measurement connect—and designs solutions accordinglyInfluence without authority: Effectively mobilizes cross-functional teams (Product Marketing, Pods, Analytics, Sales) without direct ownershipData-driven but pragmatic: Uses data to inform decisions while applying judgment in ambiguous or incomplete situationsContinuous improvement mindset: Actively seeks opportunities to improve performance, efficiency, and scalability across the marketing systemResilience under pressure: Comfortable operating in ambiguity, managing competing priorities, and maintaining clarity in fast-paced environmentsWhat we offer you:Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $178,600.00 to $267,800.00. Specific pricing for the ro