VP, Product Marketing & Sales Enablement

Job Classification:Marketing & Communications - MarketingThe Vice President, Product Marketing & Sales Enablement, serves as the senior marketing leader, supporting Prudential’s Business Units. In this newly formed role, they act as the primary partner to the Business Presidents and their leadership teams.This role is accountable for translating business strategy into clear product go-to-market plans and support sales needs to deliver best-in-class experiences to drive measurable commercial outcomes. The VP will also partner closely with the Centralized Marketing teams, activating shared capabilities to deliver against business priorities.The role does not own dedicated execution teams but is responsible for ensuring that the full marketing system is aligned, mobilized, and performing effectively in service of the business. Additionally, this leader will oversee a team of Business Unit aligned Product Marketing Leads and a centralized Sales Enablement function. Ensuring Business Units have the proper capability support and resources allocated to deliver on business requirements.Key ResponsibilitiesBusiness Leadership & Commercial AlignmentServe as the primary marketing partner to the Business Unit President and leadership teamTranslate business strategy, financial targets, and product priorities into clear product marketing directionRepresent the Business Unit in enterprise planning, prioritization, and governance forumsEnsure alignment between marketing efforts and revenue, pipeline, and growth objectivesProvide ongoing strategic input into business planning and performance discussionsProduct Marketing LeadershipOwn product positioning, messaging, and value proposition across the Business Unit portfolio.Ensure a consistent and differentiated narrative across all customer and sales touchpointsLead end-to-end product launch orchestration, including readiness, coordination, and execution alignmentOversee ongoing product support and roadmap, including lifecycle marketing, updates, and regulatory requirementsEnsure that all initiatives are grounded in clear customer understanding and market contextSales Enablement AccountabilityLead the centralized Sales Enablement function to define priorities, strategy, and roadmapEnsure development of high-quality, effective sales materials, tools, and training programsAlign marketing messaging with sales execution to ensure consistency in the fieldHold accountability for sales readiness, adoption, and effectiveness, including impact on conversion and win ratesPartner closely with Mar-Tech team to ensure sales platforms and tools are being properly leverage for scale and efficiencyDrive continuous improvement in enablement effectiveness, reducing duplication and increasing reusePerformance & Continuous ImprovementSupports Business Unit performance in partnership with Centralized teamsPartners closely with VP, Growth & Segment lead to align on business priorities, audience driven campaigns and identify value creation opportunities.Translate product and sales data into actionable insights and business recommendationsEnsure feedback loops from execution and sales are incorporated into future planningDrive clarity and a ruthless focus on work that drive outcomes. Eliminates complexity and enables their team to leverage technology to improve speed, quality, and effectiveness of marketing deliveryIdentify opportunities to streamline processes, improve coordination, and enhance impactProfile & ExperienceExperience15+ years of experience in product marketing, go-to-market leadership, or related roles, with a strong track record of driving commercial outcomesProven experience acting as a senior partner to business leadership, influencing strategy and aligning cross-functional executionDeep expertise in product positioning, messaging, and go-to-market strategy, including leading complex product launches and lifecycle managementDemonstrated success operating in matrixed organizations, coordinating across multiple teams without direct ownership of execution resourcesStrong understanding of sales processes and commercial dynamics, with experience aligning marketing to sales execution and customer engagement. Understanding and use of sales tools (e.g. Seismic) is a plusExperience partnering with growth, analytics, and execution teams to deliver integrated, cross-channel programsTrack record of improving marketing effectiveness, speed, and alignment in complex environmentsLeadership & Behavioral AttributesBusiness-first mindset: Operates with a focus on revenue, growth, and customer impact—not just marketing activityOrchestrator mentality: Activates and aligns capabilities across the system rather than building siloed teamsExecutive presence: Engages credibly with Business Presidents and senior stakeholders, driving alignment and decision-makingCustomer-centric thinker: Grounds decisions in customer needs, journeys, and experienceCollaborative leader: Builds strong, trust-based relationships across business and functional teamsContinuous improvement mindset: Identifies and drives opportunities to improve performance, efficiency, and scalabilityResilient and adaptable: Operates effectively under pressure, managing competing priorities and evolving business needsWhat we offer you:Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $205,600.00 to $308,300.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.Market competitive base salaries, with a yearly bonus potential at every level. Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 401(k) plan with company match (up to 4%). Company-funded pension plan. Wellness Programs including up to $1,600 a year for reimbu