Senior Product Manager, Marketing (Reblozyl marketing Myeloid TA, Hematology)

Working with UsChallenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.OutlineSenior Product manager, Reblozyl Marketing, is responsible for strategic planning and execution activities for Luspatercept and MDS therapeutic area in collaboration cross-functional team and multiple stake holders in Japan and Worldwide matrix.The key objective of the role is to achieve business goals related to Luspatercept and expand BMS position in MDS therapeutic area in Japan. In addition, this role is highly expected to take the lead in thought leader engagement management and doctor-to-doctor programming, and actively drive field activities.Key Responsibilities:Thought Leader engagement to increase brand advocacy. (Current No.1 Priority)Lead excellent field executionCoordinate convincing nationwide D2D programsDevelop and implement plan of action (POA) for sales force.Ensure effective field D2D implementationImplement right customer targeting strategyPlan and execute sales force training with training team.Responsibilities as a marketing team member;Develop brand strategy to maximize value of BMS portfolio based on current and predicted customer insightsUnderstand customer’s (HCPs, Patients and payers) insights, needs and expectationsFind business opportunities and key success factorsIdentify key leverages and set right scenarios-strategies in right orders of prioritiesPlan right actions at appropriate timing, budget operational expense, customer engagement and omni-channel tactics related to marketing planReach consensus on the above items with BMSKK senior management and WW teamGovernance in launch readiness activities across matrix organizationReport brand performance and business status properly to BMSKK senior management and stakeholders(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be assigned as required) Supervisory Responsibility (List job titles of positions that report directly or indirectly to this position and indicate nature of relationship)Not Applicable Key Stakeholders/Contacts：Internal (Reblozyl marketing lead, Brand Team, BI&A,  Digital Operations, Sales leaders, Production Management, WW etc) External (Agencies and 3rd party Vendors)List of requirementsDegree/Certification/Licensure　4 year bachelor’s degree required　Skills & Competencies　(knowledge, skills, abilities)Principals of marketing and strategyAdvanced knowledge of marketing researchAdvanced knowledge of sales forecastingBasic knowledge of project managementBasic knowledge of finance and accounting to manage product P/LBasic knowledge on healthcare system in Japan as well as Legal/Medical/Regulatory review processLogical thinking to find and solve issuesStrong leadership to involve stakeholdersAbility to plan, prioritize and organize campaign development/execution through project management and negotiation skills to build consensus, resolve conflicts and manage expectations. (must have)Communication and negotiation skill and experience to convince Key Hematology Opinion Leaders and stakeholders (must have)Business level of EnglishResiliency under any conditionsIf you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.On-site ProtocolBMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.Supporting People with DisabilitiesBMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or