Web Content Strategist

CompanyFederal Reserve Bank of ClevelandThe Federal Reserve Bank of Cleveland’s mission is to foster the stability, integrity, and efficiency of the nation’s monetary, financial, and payment systems while representing the Fourth District perspectives. As part of the nation’s central bank, we are a team of mission-driven professionals who are committed to serving with excellence. Our core values are: Build Trust Every Day, Own Our Actions, Collaborate with Intention, and Be Open to Change. For twenty-six years in a row, we’ve been named “One of Northeast Ohio’s Best Places to Work” by North Coast 99. This prestigious award honors organizations with outstanding employment practices, including compensation, benefits, training, recruitment, retention, community services, and employee communications.Follow us on LinkedIn, Twitter, Instagram, and our YouTube channel – Cleveland FedThis position combines content strategy with creative execution and project management to ensure all web content is engaging, on-brand, and optimized for SEO/GEO. This role requires someone who can work under minimal direction from leadership and collaboratively with stakeholders, make sound decisions in complex situations, and solve unique problems by taking new approaches and considering alternate perspectives.In this role, you will Lead the planning and execution of website features to raise the Bank's profile and help audiences find and consume published contentWork collaboratively with stakeholders to address their business needs and offer consultation on website best practicesOversee the complete content lifecycle from ideation to launchConduct competitive research and data analysis to identify opportunities for new or improved featuresCreate wireframes to convey suggested feature concepts visuallyPerform SEO/GEO research and write an annual SEO/GEO strategy to improve search visibilityEnsure consistency in content tone, style, and quality for the target audienceConduct content audits to ensure the website pages are following standards and identify gaps or opportunitiesMaintain, prioritize and communicate the Web Content Strategy (WCS) backlog and/or website roadmap ensuring stakeholders’ needs are documented and prioritizedMay lead feature planning workshops with stakeholders and cross-functional teamsResponsible for the project management of features planned for current and upcoming Program Increment ensuring quality and on-time deliveryMonitor web traffic, engagement, and conversion metrics to evaluate website performance. Use data gathered to inform future feature development and share with others to make sound decisionsOther duties as assignedExperienceBachelor’s degree in Marketing, Communications, Journalism, Information Technology or related field7+ years of related experience in content strategy, digital strategy, product, marketing, or digital communicationsProven project management experience (PMP, a plus)Knowledge and Skills AreaKnowledge Extensive knowledge of digital content procedures and practicesProficient knowledge of web technologiesProficient understanding of UX design and Search Engine/AI search optimizationSkillsExcellent verbal and written communication skills with strong writing, research, and analytical abilitiesWell-developed critical thinking skills with sound judgment and ability to manage multiple prioritiesAbility to solve complex problems by taking new perspectives using existing solutionsProficiency in SEO/GEO, content management systems (CMS), and analytics tools is a plusStrong partnership and collaboration skills across technology and business linesExperience/familiarity with HTML, CSS, and Sitecore is a plusThe expected starting salary range for the Website Content Strategist is between ​$111,400 and $139,200 annually. Final salary and offer will be determined by the applicant’s background, experience, skills, internal equity, and market data. The Cleveland Fed offers benefits to support overall health and financial security. Learn more about our benefits here: https://www.clevelandfed.org/careersPhysical Demands and General Working Conditions            This is not necessarily an exhaustive list of all responsibilities, duties, standards or requirements, efforts, skills or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, the Federal Reserve Bank of Cleveland reserves the right to revise this or any job description at any time. Reasonable Accommodation Statement - The Federal Reserve Bank of Cleveland is committed to ensuring that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. To request a reasonable accommodation for any part of the employment process, please send an email to clev.4d.benefits.specialist@clev.frb.org.Bank’s Ethics Rules and Drug Testing:As a condition of employment, Federal Reserve Bank of Cleveland employees must comply with the Bank’s ethics rules which generally prohibit employees, their spouses/domestic partners, and minor children from owning or controlling, directly or indirectly, any debt or equity interest in a depository institution or an affiliate of a depository institution. A "depository institution" means a bank, a trust company, or any institution that accepts deposits, including a bank chartered under the laws of a foreign country. In addition, employees (and their spouses/domestic partners, and minor children) may not own shares of mutual funds, unit investment trusts or ETFs that have a policy, as stated in the prospectus, of concentrating in the financial services industry and that have underlying investments in banks or other depository institutions.  If you or your spouse/domestic partner or minor child own such securities and would not be willing or able to divest them if you accepted an offer of Ba