Associate Director, Content Capabilities Workstream Lead (Hybrid - Upper Gwynedd, PA)

Job DescriptionAssociate Director, Content Capabilities Workstream Lead is responsible for leading the business-side implementation and business readiness of current and emerging content development tools, including Adobe Workfront, Digital Asset Management (DAM), and an embedded Design System across US agile teams. This role will help translate capability investments into business processes, stakeholder adoption, and integrated ways of working that advance a more connected, consistent, transparent, and future-ready content delivery ecosystem.In close partnership with the US Foundations capability leads, this role will work across CEI, US Content Op Model, OMM, Content Accelerator, and DHH/IT stakeholders to enable, optimize, govern, and scale the content capabilities ecosystem. This individual will serve as a key connector across agile teams to ensure capabilities are implemented effectively and adopted successfully.What Success Looks LikeCapabilities are implemented with clear business readiness, strong stakeholder alignment, and successful adoption across teams and partnersContent workflows become more connected, transparent, and scalable, with reduced fragmentation and improved speed to marketBusiness, process, and technology teams remain aligned on priorities, risks, and dependencies, that support long-term content operating model transformation.Key Responsibilities50% allocation focus on successful implementation, business readiness, and adoption of US Workfront Content Management capability, working closely with the US Workfront Capability OwnerServe as the connective lead across US Foundations content capabilities, identifying interdependencies, risks, and aligned business requirementsIdentify opportunities for standardization, simplification, transparency, traceability, and improved speed to marketSupport a continuous learning approach that enables capability leads to gather feedback, iterate, and apply insights over timeChampion a vision for an integrated ecosystem that meets current business needs while enabling the future-state content operating modelPartner with key stakeholders to prioritize business requirements, capability backlog, dependencies, and future-state enhancements in alignment with enterprise transformation objectives and the HH Transformation Management OfficeLead business readiness activities, including stakeholder engagement, change management, training, user communications, and adoption support for internal teams and agency partnersBuild strong working relationships with capability leads, monitor issue resolution, and collaborate on business-facing documentation, governance, and implementation planningMonitor user feedback and implementation outcomes, and align with stakeholders on enhancement opportunities to drive continuous improvement and inform the forward roadmapQualificationsMinimum of 8 years of experience in digital, marketing, content operations, marketing governance, marketing technology, or related fields, including experience leading large-scale capability implementation or transformation initiatives.Bachelor’s Degree in Marketing, Business, Information Systems, Digital, Communications, or a related field.Experience working in Agile or sprint-based marketing environmentsDemonstrated experience leading or supporting platform implementation, business process design, implementation planning, and adoption of technology-enabled workflows in a complex organizational environmentStrong understanding of marketing technology ecosystems, agile ways of working, content development workflows, and cross-functional operating modelsExperience partnering effectively with technology teams, vendors, agencies, and cross-functional business stakeholders to deliver integrated solutionsExperience leading change management, capability training, stakeholder engagement, and user adoption strategies for new capabilities or platformsAbility to communicate technical concepts, tradeoffs, and value propositions clearly to senior leaders and non-technical stakeholdersStrong problem-solving, prioritization, and execution skills, with the ability to manage multiple workstreams and influence diverse stakeholders in a matrixed environmentLocation and Work ModelHybrid ability to work at the North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per weekTravel: approximately 10% for internal workshops, stakeholder meetings, integration sessions, and trainingRequired Skills: Advertising Campaign Development, Business Documentation, Business Processes, Business Process Management (BPM), Business Process Modeling, Content Development, Creative Campaign Development, Digital Analytics, Digital Asset Management (DAM), Marketing, Marketing Budget Management, Marketing Management, Marketing Strategy Implementation, Market ResearchPreferred Skills: Current Employees apply HERECurrent Contingent Workers apply HEREUS and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your RightsEEOC GINA Supplement​We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough