Director, Consumer Marketing – Market Activation & Expansion, HIV Prevention

Job DescriptionDirector, Consumer Marketing – Market Activation & Expansion, HIV Prevention  Join the U.S. launch team for an investigational Phase III HIV prevention asset (PrEP) to lead market activation and expansion for people who may benefit from PrEP (PwBP). Reporting to the Executive Director, U.S. Commercial Lead, this role leads the end-to-end consumer activation and expansion strategy—from insights and strategy to content development (with agency and agile teams) and omnichannel execution across personal and non-personal channels to support a successful launch.The role requires expertise in consumer behavior, digital engagement, and agile marketing, as well as the ability to translate insights into campaigns that motivate key segments (women, African American and Hispanic men, youth, etc.) to consider PrEP. Given the dynamic nature of our marketing capabilities, a successful candidate will need a high level of learning agility, resilience, comfort with ambiguity, experience navigating a heavily matrixed organization and willingness to pioneer new approaches.Key Responsibilities:Strategy & Consumer Segment Understanding:Define and lead an inclusive growth strategy to expand reach across populations and underserved segmentsDevelop segmentation frameworks grounded in behavioral, cultural, and attitudinal insights to inform activationIdentify barriers, drivers, and unmet needs across priority populations and translate insights into actionable strategies  Ensure all strategies align with broader brand, portfolio, and health goals Insights & Cultural RelevanceLead primary and secondary research to understand gender, race, ethnicity, cultural nuances, community needs, and access barriers   Challenge assumptions and ensure messaging reflects real motivations and lived experiences of people who may benefit from PrEPEstablish a continuous learning agenda to evolve understanding of audiences over time Content & Experience DevelopmentOversee creation of culturally relevant, inclusive, and non-stigmatizing content across channelsEnsure use of inclusive language and representation that resonates  Partner with agencies and internal development teams to develop tailored messaging by segment, ensuring representation and authenticity across all creative and mediaEmbed inclusion into end-to-end customer journeys, not just campaigns Omnichannel ActivationLead end-to-end activation strategy across personal (field) and non-personal channels for key consumer segmentsPrioritize digital channels, touchpoints, and partnerships that best reach target populations  Drive community-informed approaches (e.g., local partnerships, community engagement/meetings, advocacy groups, etc.) Cross-Functional & External PartnershipCollaborate with market research, data & analytics, sales, digital content teams, and community engagement teams to align execution  Partner with external agencies and community stakeholders to co-create authentic solutions  Ensure close partnership with other consumer leads to ensure content alignment to strategy and support for all planned events/consumer segmentsInfluence without authority across a matrixed organizationMeasurement & OptimizationDefine KPIs tied to reach, engagement and conversion across segmentsTrack performance and continuously optimize strategies and content based on insightsIdentify gaps in performance across populations and adjust accordingly Governance, Compliance & Risk ManagementEnsure all activities meet regulatory, legal, compliance and company standards  Establish inclusive marketing guardrails and review processes to mitigate bias and riskChampion ethical, responsible marketing practices Team Leadership & Capability BuildingBuild and lead a team with strong inclusive marketing and cultural competency capabilitiesEmbed inclusive practices across the broader marketing organization (playbooks, training, frameworks)Foster a culture of curiosity, inclusion, and accountabilityBudget ManagementManage assigned marketing budget, ensuring efficient allocation of resources to maximize ROI. Ensure ongoing budget tracking, forecasting, and scenario planning to support financial stewardship.Education: Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred Required Experience & SkillsMinimum of 10 years of pharmaceutical/healthcare experience; Minimum of 7 years of brand marketing experience (including pharma, consumer packaged goods, health & wellness brands)Demonstrated expertise and experience in consumer activation/engagement, digital channels, agency management and campaign development/deliveryExperience in leading culturally relevant and inclusive marketing tactics across audiences, including multi-cultural and resource development in SpanishStrong analytical skills and comfort with data-driven decision-makingExcellent communication, presentation, and project management skillsStrategic thinker with operational discipline translates long-term strategy into executable plans while maintaining rigorous attention to detail and measurable KPIs.Comfortable operating in high visibility environments performs effectively under pressure, embraces stretch assignments, and navigates changing priorities with resilienceInfluential collaborator and negotiator build strong internal and external relationships, navigates stakeholder dynamics, and secures alignment and commitment across functions.Preferred Skills:HIV Treatment or Prevention, or related public health experienceProduct launches and pre-launch commercialization activitiesDemonstrated people management and ability to build and motivate team within an inclusive and safe to speak up cultureProven self-starter with a hands-on, results-driven approach: proactively identifies opportunities, removes barriers, and delivers outcomes  Familiarity with omnichannel marketing and digital channel integration, as well as agile marketing processLocation & Work ModelUpper Gwynedd, PA - Hybrid (3 days on-site per week per U.S. Hyb