Executive Director, Brand Lead – Nplate, Vectibix, and Lumakras

Career CategoryMarketingJob DescriptionJoin Amgen’s Mission of Serving Patients At Amgen, if you feel like you are a part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.What you will doLet’s do this. Let’s change the world. In this leadership role, the Executive Director, Brand Lead will be accountable for driving strategy, performance, and innovation across Nplate®, Vectibix®, and Lumakras®.  Within the Lifecycle Value Lab construct, these brands have additional lifecycle management opportunities to be advanced through new indications, evidence generation, sales force engagement, and omnichannel experimentation, which will be key levers and deliverables of success in this leadership role. As a senior leader in the Lifecycle Value Lab, you will drive business performance while advancing LVL’s mission to generate scalable commercial insights. You will lead a highly matrixed, cross-functional team to identify growth opportunities, run disciplined experiments, and turn findings into sustained performance across traditional and emerging channels. Success in this role requires a strategic and adaptive leader who can balance and advance business performance and transformation, leveraging real-world experimentation to shape future commercial models across Amgen.The Executive Director will be a member of the Lifecycle Value Lab Leadership Team and will play a critical role in shaping the culture, operating model, and long-term evolution of this groundbreaking business unit.Key Responsibilities include: Portfolio Strategy & Business PerformanceLead the overall commercial strategy, performance, and experimentation opportunities for Nplate, Vectibix, and LumakrasAdvance integrated brand strategies that maximize patient impact throughout the lifecycleEstablish portfolio priorities, performance objectives, and success metrics aligned with enterprise goalsContinuously evaluate lifecycle and market dynamics, competitive trends, customer insights, and emerging opportunities to optimize performanceOwn portfolio forecasting, business planning, resource allocation, and investment decisionsTest-and-Learn Leadership & Commercial InnovationChampion LVL's purpose-built mission of leveraging agile operating models, modern technologies, and disciplined experimentation to accelerate product performanceBuild and Shepard portfolio-wide experimentation agenda designed to generate actionable insights and scalable commercial capabilitiesFoster a culture that embraces learning, encourages intelligent risk-taking, and values both successful outcomes and productive failuresEvaluate new technologies, embrace, and become fluent in AI-enabled capabilitiesEnsure learnings are systematically captured, shared, and scaled across the broader USBO organizationOmnichannel & Field Force ExcellenceLead an integrated promotional strategy across sales, digital, media, and emerging channels into a cohesive customer experience.Partner closely with Sales Leadership to ensure alignment between field execution and portfolio strategy.Optimize channel mix and engagement strategies through data-driven decision making and ongoing experimentationCross-Functional Enterprise LeadershipLead a highly integrated matrix team spanning Marketing, Sales, Medical, Market Access, Digital, Analytics, Patient Support, Corporate Affairs, Regulatory, Legal, and OperationsBuild strong partnerships across therapeutic areas and business units to maximize organizational learning and impactSupport open debate and drive alignment with stakeholders around strategic priorities and resource decisionsServe as a visible champion for the Lifecycle Value Lab Business Unit across AmgenOrganizational Leadership & Talent DevelopmentBuild, inspire, and develop a high-performing team committed to innovation, accountability, and executional excellenceCreate an inclusive environment where diverse perspectives are valued and individuals are empowered to contribute their best workCoach and develop future commercial leaders through stretch opportunities, experimentation, and continuous learningLead through ambiguity and change while maintaining focus on business outcomes and patient impactWhat we expect of youWe are all different, yet we all use our unique contributions to serve patients. The candidate we seek is an experienced leader with the following qualifications. They will also embody the Amgen leadership attributes which are:Inspire: Create a connected, inclusive, and inspiring work environment that empowers talent to thriveAccelerate: Enable speed that matches the urgency of patient needs by encouraging progress over perfectionIntegrate: Connect the dots to amplify the collective power of Amgen to drive results for patients, staff, and shareholdersAdapt: Lead through change by adapting to an ever-changing environment and defining a clear course of action to deliver resultsBasic Qualifications:Doctorate degree and 6 years of marketing experience ORMaster’s degree and 10 years of marketing experience ORBachelor’s degree and