Executive Director, Brand Marketing & Reputation

Career CategoryCorporate ServicesJob DescriptionJoin Amgen’s Mission of Serving Patients At Amgen, if you feel like you are a part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.What you will doLet’s do this. Let’s change the world. Amgen seeks a strategic and innovative communications leader to serve as Executive Director, Brand Marketing & Reputation. Reporting to the Vice President of Corporate Communications, this role is responsible for advancing and protecting Amgen's reputation through integrated brand strategy, marketing, content, and storytelling.The Executive Director will lead a multidisciplinary organization responsible for corporate brand management, brand marketing, editorial strategy, content operations, multimedia production, reputation initiatives, and support for the Amgen Foundation and ESG-related storytelling. This leader will oversee the development and execution of programs that strengthen trust, increase awareness, enhance stakeholder engagement, and reinforce Amgen's position as a leading biotechnology company.The role will also lead a centralized content and creative services organization supporting Corporate Affairs, establishing scalable processes, technology-enabled workflows, and modern communications capabilities that improve efficiency, quality, and impact across the function.Key Responsibilities include: Brand Strategy & ReputationDevelop and execute Amgen's corporate brand strategy, ensuring alignment with business priorities, culture, and long-term reputation goalsServe as steward of the Amgen brand, driving consistency across communications, experiences, and visual identityLead brand governance and oversee initiatives that strengthen awareness, trust, and engagement among key stakeholdersPartner with Communications and Data & Insights teams to monitor reputation trends, identify risks, and develop proactive strategies that strengthen trust and resilienceProvide strategic oversight for brand programs connected to the Amgen Foundation and ESG prioritiesBrand Marketing & Audience EngagementLead corporate brand marketing programs and integrated campaigns that increase awareness, strengthen reputation, and deepen stakeholder engagementPartner with Digital, Social, Media, and Communications teams to develop audience-centric marketing and amplification strategiesOversee paid media investments that support corporate storytelling, executive visibility, talent attraction, and business prioritiesLeverage audience insights, analytics, and performance data to optimize campaign effectiveness and measure impactContent, Newsroom & Communications OperationsLead Amgen's enterprise content strategy and oversee the Amgen Newsroom as the company's flagship owned media platformDirect editorial strategy, multimedia production, content publishing, and storytelling efforts that showcase Amgen's science, innovation, culture, and patient impactLead a centralized editorial, creative, and multimedia services organization supporting teams across Corporate AffairsEstablish intake, prioritization, governance, and resource allocation processes that ensure support is aligned with enterprise prioritiesOversee communications technology platforms and drive adoption of emerging capabilities, including AI-enabled tools, to improve efficiency, effectiveness, and audience engagementLeadership & CollaborationLead and develop a high-performing team spanning brand marketing, newsroom operations, content strategy, creative services, multimedia production, and communications operationsBuild strong partnerships across Corporate Affairs, Commercial, R&D, Human Resources, Legal, Government Affairs, and the Amgen FoundationFoster a culture of innovation, collaboration, accountability, and continuous improvementChampion talent development, succession planning, and organizational effectivenessWhat we expect of youWe are all different, yet we all use our unique contributions to serve patients. The candidate we seek is an experienced leader with the following qualifications. They will also embody the Amgen leadership attributes which are:Inspire: Create a connected, inclusive, and inspiring work environment that empowers talent to thriveAccelerate: Enable speed that matches the urgency of patient needs by encouraging progress over perfectionIntegrate: Connect the dots to amplify the collective power of Amgen to drive results for patients, staff, and shareholdersAdapt: Lead through change by adapting to an ever-changing environment and defining a clear course of action to deliver resultsBasic Qualifications:Doctorate degree & 6 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience ORMaster’s degree & 10 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience ORBachelor’s degree & 12 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience AND6 years of mana