Senior Manager - National Brands

Innovate in BengaluruThis position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.     About Lowe’sLowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes IndiaJob SummaryThe Senior Manager, Brand Advocate partners with strategic suppliers and Online Merchants to optimize brand-focused digital customer experiences on Lowes.com through advanced analytics, operational execution, and cross-functional leadership. This role leverages data insights, customer behavior analysis, and digital performance diagnostics to influence online sales, traffic, and conversion while strengthening supplier relationships and brand growth.Serving as a strategic thought partner to brand and merchant leadership, the Senior Manager translates complex data into actionable plans that improve assortment productivity, content effectiveness, promotional impact, inventory health, and returns performance. This leader works closely with Merchandising, Digital, IT, Marketing, Supply Chain, and Operations to ensure brand initiatives and launches are supported by strong analytics and executed with operational excellence. The role leads and develops a team of managers, elevating analytical capability and execution rigor within the Brand Advocate organization.Roles & ResponsibilitiesCore ResponsibilitiesBrand Performance & AnalyticsAnalyze brand-level KPIs including traffic, conversion, AOV, content engagement, inventory health, and returns to identify growth opportunities and operational gaps.Conduct advanced performance diagnostics using SQL, Adobe Analytics, and visualization tools to perform funnel analysis and root cause analysis.Guide SEO keyword analysis and digital content optimization to improve brand visibility and drive incremental traffic.Strategic Brand PartnershipServe as a strategic thought partner to supplier and merchant leadership by translating analytics into actionable brand growth initiatives.Develop and lead executive-level presentations aligning on performance insights, priorities, and execution plans.Build and maintain strong relationships with brand leadership and cross-functional stakeholders to align on shared business goals.Operational Execution & Cross-Functional LeadershipLead project plans for launches, promotional events, assortment expansions, and content enhancements to ensure timely and effective execution.Partner with IT PMO, UX, Digital, and Category teams to support system enhancements and functional improvements.Identify customer journey pain points and drive improvements in content accuracy, taxonomy, discoverability, and post-purchase experience.Team Leadership & Capability BuildingLead and develop managers and their teams, fostering accountability and performance ownership.Elevate analytical acumen across the team by strengthening dashboard usage, reporting rigor, and data interpretation skills.Inspire a high-performing, collaborative team environment focused on measurable outcomes.Education Qualification & Certifications (optional)Required Minimum Qualifications:Bachelor’s Degree in Business, Marketing, Finance, Engineering, or related fieldExperience with major consumer brands in digital retail environmentsCertifications in analytics tools or digital marketing platforms (optional)Years of Experience10+ years in Online/Retail Merchandising, Vendor Management, Digital Marketing, E-commerce, or related fieldRequired Skill SetTechnical Skills (Advanced Application)Advanced Excel proficiencyWorking knowledge of SQL for data extraction and diagnosticsExperience with Adobe Analytics or comparable web analytics platformsExperience with data visualization tools (Tableau, Power BI, or similar)Strong KPI development, funnel analysis, and root cause analysis capabilityFunctional SkillsE-commerce and digital merchandising expertiseVendor management and supplier relationship leadershipSEO and online content optimization knowledgeStructured problem-solving and data-driven decision makingProject planning and cross-functional executionLeadership & Soft SkillsExecutive-level communication and presentation skillsAbility to translate analytics into clear business narrativesStrong stakeholder management and influence skillsProven ownership mindset with measurable resultsAbility to lead effectively in dynamic environmentsLowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protecte