Senior Analyst SEO Technology

With a career at The Home Depot, you can be yourself and also be part of something bigger.Position Purpose:The Sr. Analyst SEO Content Operations is responsible for driving organic growth, foot traffic, and discoverability for The Home Depot across the local search landscape (including Google Maps, Apple Maps, local directories, and AI-driven search engines). In this role, the Sr. Analyst will leverage SEO, GEO, and local search best practices to audit, optimize, and scale our local listings ecosystem. The Sr. Analyst will lead content enhancements and optimize data pipelines to improve visibility for thousands of retail locations. This role requires seamless coordination with internal business teams, engineering partners, and third-party location management vendors.Key Responsibilities:20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share page/site level insights. Represent SEO for assigned functional areas and work with partners to ensure SEO projects are prioritized into overall workstreams.10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.25% Project planning and implementation- Coordinate with product management and engineering partners to plan, prioritize, and implement SEO optimizations.15% Reporting & Measurement- Track the performance of assigned pages/functions, measure the impact of SEO optimization projects, and provide data driven insights for continued improvement.30% SEO Strategy and Analysis- Monitor site performance and conduct research and testing to identify opportunities to increase organic traffic and content visibility.Direct Manager/Direct Reports:This position reports to Manager SEO TechnologyThis position has 0 direct reports.Travel Requirements:Typically requires overnight travel 5% to 20% of the timePhysical Requirements:Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.Working Conditions:Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.Minimum Qualifications:Must be eighteen years of age or older.Must be legally permitted to work in the United States.Preferred Qualifications:Excellent written and verbal communication skillsPrior experience with enterprise-level SEO and GEO, preferably in an e-commerce environment, focusing on industry accepted best practicesExperience with enterprise-level SEO and GEO content creation and editingWorking knowledge of Microsoft Office Suite and presentation software (e.g., Microsoft PowerPoint)Ability to work independently and manage multiple priorities simultaneouslyDemonstrated ability to collaborate and work effectively with cross-functional teamsExperience with Local SEO tools, such as Google Business Profile and Apple MapsExperience with AI tools, such as Gemini and CopilotExperience with enterprise-level SEO tools, such as Google Search Console, Lumar, BrightEdge, etc.Experience with analytical tools, such as Google Big Query, Customer Journey Analytics, Tableau, etc.Strong project management skills with experience with project management software, such as JIRA, Confluence, and TrelloProven track record with successfully advocating for SEO, prioritizing work in a highly matrixed environment, and measuring the impact of optimizationsStrong analytical skills with the ability to analyze large amounts of data to identify insights and take actionAbility to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiencesMinimum Education:The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.Preferred Education:The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GEDMinimum Years of Work Experience:3Preferred Years of Work Experience:3Minimum Leadership Experience:NonePreferred Leadership Experience:NoneCertifications:NoneCompetencies:Decision Quality                CollaboratesDrives Engagement         Ensures AccountabilityPlans and AlignsCommunicates Effectively Customer FocusDrives ResultsManages Conflict