Sr. Consultant, Audience Lead

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.Join a team that helps drive sales and profitable growth by creating a favorable selling environment and bringing Nationwide’s story to life for P&C partners and customers.P&C Marketing Integration is focused on building Nationwide’s leadership position around “Specialized Protection with Confidence” to fuel brand choice, strengthening partner satisfaction and growth through differentiated experiences, and using data, AI, and technology to deliver smarter solutions that improve business outcomes.We are seeking a Sr. Consultant, Audience Lead to govern distribution partner audience strategy and activation across Salesforce, and define how target segments are prioritized, sequenced, and suppressed across journeys and channels. The role will integrate Data 360 outputs in partnership with Marketing Operations, Business Unit Marketers, and other key partners to ensure consistent segmentation and activation for distribution-partner audiences.This role will report to the Director, Personalization & Digital Channel Marketing within P&C Marketing Integration.This hybrid position may be based in Des Moines, IA or Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may also be considered.Job Description SummaryBuilding a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you! As a Senior Consultant, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for leading business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for sophisticated analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions. May lead cross-functional teams and multiple concurrent projects. You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.Job DescriptionKey Responsibilities:Leads the management of programs and portfolios to deliver analysis and operational capabilities and solutions while aligning processes with efficiency targets.Provides thought leadership and insights into the development of business processes and system functional, non-functional and information requirements and ensuring alignment with the business strategy.Generates understanding of business processes and identifies critical business metrics and information requirements for decision making.Leads portfolios, including meetings, results, and roadmaps. Coordinates the efforts of the business subject matter specialists; conducts the business alignment and scoping sessions.Gathers, analyzes and interprets a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.Drives the initiative to build and/or improve existing statistical models to solve business problems; defines requirements for sophisticated machine-learning models; implements testing strategy and assists in putting final models into production.Interprets statistical/analytical results and creates a feedback loop for analyzes improvement.Builds data visualization to support business needs.Designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.Helps drive marketing action and results through the interpretation and application of data and research findings.Conducts business implementation planning sessions and post-implementation checkpoint with business units to ensure best in class solutions are implemented.Builds and evolves an end-to-end budgeting and workflow process that will allow Marketing to become more efficient and impactful.Influences change and gains support from leadership and key partners for the development of new processes and methods.Develops governance, documentation and training around new processes.Increases efficiency of the organization and end-to-end value stream with process, data, technology, and centralization.Ensures senior leaders are kept advised and impacts of implementation.May be responsible for associate management including performance management, salary planning and administration, training and development, workflow and organizational planning, hiring and placement, and disciplinary actions.May perform other responsibilities as assigned.Reporting Relationships: Reports to the Director/Associate Vice President/Vice President level or higher. This is an individual contributor role; may have opportunity to lead matrix and virtual teams.Typical Skills and Experiences:Education: Degree in business related field pre