Marketing Lead - New Branch

Position OverviewAt PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Lead - New Branch within PNC's Marketing organization, you will be based within PNC’s footprint.Join a winning team, committed to results, in an inclusive and high-performing culture. As the Marketing Lead for New Branch Marketing, you will be responsible for supporting the marketing strategy and leading the execution supporting PNC’s new branches, including the company’s aggressive $1.5B and 200 branch expansion plan through 2029. The successful candidate will help develop a multi-channel strategy to build community awareness, while driving consideration of PNC in newer markets. You will collaborate closely with stakeholders in marketing, distribution, sales and product to deliver an exceptional customer experience.What you’ll do: •Marketing ownership of the New Branch program•Supports the development and leads the execution of customer-centric strategic marketing plans based on business priorities to build awareness of PNC in new communities and increase consideration among prospective customers, with an eye for efficiency. This may include promotional cash offers, branch merchandising, direct mail, outdoor advertising, digital, radio, sales enablement.•Manage the New Branch marketing budget, ensuring all operating activities are optimized and delivered within the established framework.•Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing approach.•Measure past campaign performance/core KPIs and leverage data insights and competitive trends to create an interconnected strategy.•Deliver creative excellence through end-to-end creative development, from creative brief to execution by collaborating with agency partners, marketing colleagues, legal and compliance, sales and distribution.•Serve as subject matter expert on target audience behaviors, understanding how to translate value proposition into messaging that resonates with the desired audience to drive household growth.•Drive a customer-focused culture, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.•Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.•Demonstrated track record in designing customer-centric marketing.•A curious and analytical mindset with experience in applying data-driven marketing into highly effective decision making to drive competitive advantage.•Strong written and verbal communication storytelling skills with the ability to glean insights from data and support the senior marketing manager in developing compelling marketing-focused strategies and business cases to influence outcomes with senior and executive leadership. •Passion for thinking differently and exploring new ideas to bring to life meaningful personalization in unique and disruptive ways.•A self-starter with proven skill in leading and working across multiple and distinct functional organizations in support of specific business priorities.•Detailed and organized bringing rigor to efficiently managing the lifecycle of the New Branch marketing program.•Strategic thinker with the ability to leverage large data sets to make data-driven decisions, with a focus on test-and-learn.•Understanding of customer behavior research, metrics, and trends, to partner with Research team on customer segment studies.•Champion for change and energized by a challenge. •Advocate for and act as the voice of the customer.PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.Job DescriptionSupports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.  Adapts to and optimizes for a changing business environment.Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:Customer Focused - Knowledgeable of the values a