Director of US Marketing, Structural Heart
at Medtronic
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We anticipate the application window for this opening will close on - 24 Jun 2026 At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.A Day in the LifeThe Director of U.S. Marketing for Structural Heart is a strategic and execution-focused leader responsible for driving US Commercial Marketing strategy, demand generation, brand positioning, and revenue growth in close alignment with the Global Commercial Marketing and the US Commercial Sales organization at Medtronic Structural Heart. This role reports directly into Sales leadership and serves as a key partner to Sales in developing and executing go-to-market strategies that accelerate pipeline creation, conversion, and customer expansion. They will also have a dotted line relationship with the Global Commercial Marketing team. This dynamic and collaborative leader will ensure that programs, resources, communications, and content created from Global Commercial Marketing are leveraged to drive sales goals and performance in US commercial execution. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. A Day in the Life:1. US Commercial Marketing Strategy and Insight OwnershipOwn the market model, Strat Plan, QBR, and 10 quarter forecasts for the US SH OrganizationOwns Anaplan/IBP for US SHDevelop key assumptions and provide critical market insights that drive US long term strategic planInfluence the development and execution of yearly marketing plans and quarterly marketing action plans for the US Commercial Organization in collaboration with Global Commercial Marketing2. Revenue & Sales AlignmentIs accountable for the US Quarterly Business Reviews, partnering with Sales Ops, marketing, functional and sales partners to communicate updatesPartner with Global Commercial Marketing and Sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned to revenue targetsAlign campaign planning, messaging, and targeting to sales priorities (customers, segments, and accounts)Establish and nurture a connection between Global Commercial Marketing and US Commercial Sales (lead quality, follow-up, conversion expectations)2. Demand Generation & Pipeline DevelopmentOptimize full-funnel performance: awareness → engagement → conversion → revenue for US programs in close collaboration with the Global Commercial Marketing Operations team.Drive high-impact campaigns in collaboration with the Global Commercial Marketing that generate qualified leads and accelerate Medtronic SH product usage for the right patients.Continuously refine targeting, segmentation, and buyer journeys3. Account-Based Marketing (ABM)Partner with Sales to identify target accounts and leverage Global Commercial Marketing organization to pull through tailored marketing programs and contentCommunicate US Program impact to key stakeholders to ensure prioritization and investment for AOP planning4. U.S. Field Communication & EngagementOwn the US field communication direction and cadence, while partnering with the Global Commercial Marketing organization to deliver it.Lead Quarterly Area level Business Reviews, and field leadership engagementMinimum 1 week a month field time for ride along, team dinners, VOC and field, etc5. Brand, MessagingAdapt (and inform) global or corporate brand strategy to the U.S. market in alignment with revenue goalsEnsure messaging resonates with target customers and supports differentiation in competitive marketsMaintain consistency while optimizing performance-driven marketing6. Data, Analytics & Performance ManagementOwn marketing KPIs tied to revenue (pipeline, share, ROI)Use data-driven insights to continuously optimize campaigns and investment allocation7. Cross-Functional LeadershipCollaborate closely with Sales, Global Marketing, Medical Education, and other commercial functions across SH to execute US Commercial strategy. Act as an added voice of the US field customer and marketMust Have:10 + years of marketing experience, with significant focus on demand generation and revenue marketing (advanced degree and 8 years..7 years of proven experience supporting or reporting into Sales organizations and having accountability to a Global marketing organization.Nice to Have:Strong analytical and financial acumenExperience leading cross-functional go-to-market initiativesStrong track record of driving measurable pipeline and revenue impactDeep understanding of marketing funnels, sales cycles, and CRM systems (e.g., Salesforce)Experience with account-based marketing and sales enablement For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-wor
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