Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions

Career CategoryMarketingJob DescriptionJoin Amgen’s Mission of Serving PatientsAt Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.Senior Director, US HCP Marketing and Omnichannel, Obesity and Related ConditionsWhat you will doLet’s do this. Let’s change the world. In this vital role the Senior Director, US HCP Marketing and Omnichannel will lead US healthcare professional marketing strategy and execution across Obesity and Related Conditions. This role is responsible for personal promotion, omnichannel engagement, digital marketing, training, and field marketing programs that support launch readiness and sustain commercial growth.This leader will oversee the development of integrated HCP engagement plans, ensure alignment across customer touchpoints, and lead a high performing team focused on delivering impactful customer experiences and business results.A critical component of this role is partnering closely with patient marketing leadership to ensure a coordinated and integrated customer engagement strategy across healthcare professionals and patients. This leader will help ensure consistent campaign execution, aligned messaging, and seamless customer experiences across all marketing channels and touchpoints.The Senior Director, US HCP Marketing and Omnichannel is responsible for leading HCP marketing strategy, personal promotion, omnichannel engagement, digital marketing, training, and field execution readiness across the U.S. obesity portfolio. The role oversees the development and execution of integrated HCP engagement plans while ensuring alignment with brand strategy, customer needs, and business objectives.This leader will be accountable for building and leading a high performing team, developing customer engagement capabilities, and driving execution across launch and growth stage brands.Lead HCP Marketing StrategyDevelop and lead the U.S. HCP marketing strategy across the obesity portfolio.Translate brand strategy, positioning, and messaging into customer focused engagement plans.Define HCP segmentation, targeting, and engagement strategies.Leverage customer insights, analytics, and market intelligence to continuously optimize strategy and execution.Establish performance metrics and measurement frameworks to assess effectiveness and drive continuous improvement.Partner closely with patient marketing leadership to ensure HCP and patient strategies are aligned and mutually reinforcing across the customer journey.Ensure coordinated campaign planning, messaging, and execution across HCP and patient marketing initiatives.Lead Personal Promotion and Field MarketingLead strategy, development, and execution of personal promotion programs and field marketing initiatives.Oversee development of sales materials, training resources, promotional tools, and customer engagement programs.Ensure field teams are equipped with effective resources that support execution excellence.Partner closely with sales leadership to align marketing strategy, field readiness, and customer engagement priorities.Lead development of National Sales Meeting content and promotional initiatives that support launch and business objectives.Lead Omnichannel and Digital MarketingLead the omnichannel engagement strategy across HCP customer segments.Oversee digital marketing programs, HCP websites, email campaigns, and non-personal promotion initiatives.Ensure coordinated customer engagement across personal, digital, and emerging channels.Partner with analytics and omnichannel teams to optimize channel performance and customer experience.Partner with patient marketing teams to create integrated omnichannel strategies across HCP and consumer audiences.Drive innovation in customer engagement approaches, capabilities, and marketing technologies.Build Organizational Capability and Drive Execution ExcellenceBuild and lead a high performing HCP marketing and omnichannel organization.Establish clear priorities, operating models, and ways of working that support launch readiness and sustained growth.Partner closely with Sales, Medical Affairs, Analytics, Compliance, Regulatory, Market Access, and Global teams.Ensure marketing programs are executed effectively, on time, and in alignment with business objectives.Provide strategic recommendations and business updates to senior leadership.What we expect of youWe are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborative leader with these qualifications.Basic Qualifications:Doctorate degree and 5 years of marketing experienceORMaster’s degree and 9 years of marketing experienceORBachelor’s degree and 11 years of marketing experienceIn addition to meeting at least one of the above requirements, you must have at least 5 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources.  Your managerial experience may run concurrently with t