DIRECTOR, ENERGY SMD
at Nike
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Nike Energy is the offense to bring the Nike brand to new places and spaces with the best of Nike products. In this role, you will be a pioneer for the brand – shaping new marketplace strategies that will drive a halo effect for the brand and other sports.As energy SMD, you will be part of a squad that plays at a fast pace. Your day to day will vary – from working with global to shape future Nike energy retail concepts and future season marketplace strategies; to going deep into current seasons to understand how products are connecting with consumers and partnering with sales to make the right calls. Strong strategic thinking and communication skills (both English and Chinese) are a must. Knowledge of Greater China street and fashion culture and the retail players that play in this space is a foundation need.Greater China market travel will be part of the mix as well as the potential for global travel to work closely with Nike global energy and other Geo energy teams.The GC energy SMD role is critical in shaping how Nike energy shows up in the world’s most dynamic marketplace – China, Hong Kong and Taiwan. Do you have what it takes?WHAT YOU’LL WORK ONLead Energy x Marketplace IntegrationMarketplace connection and representation on GC Energy Squad LTOwns energy marketplace segmentation & differentiation. Influences account positioning (in partnership with Sales/ND)Share marketplace insights and updates back to Geo Energy squadsCompletes channel-specific analysis and makes recommendations to inform & influence energy strategy and seasonal prioritiesDrive Commercial Results for EnergyCo-develops and drives Nike energy strategy across Marketplace, partnering with Geo Energy GM, Sports LT & Sales/NDInforms & influences channel-based energy growth outlook and seasonal/annual targets, partnering with Sales and ND, Geo Energy GM, Finance, PlanningOwn sport forecasts and plans, channel-based performance and retail moments.Supports seasonal sell-in strategies; contributes to GTM planning and execution in support for EnergyDrives commercial alignment to deliver seasonal target, incl. Nike DirectInterfaces with relevant accounts in key GTM momentsInforms Sport allocations by channels and accountProvides x-functional leadership to drive a profitable pull market modelSupports in-season management by pulling levers to adjustment execution planShape the Future Marketplace for EnergyInfluences ongoing marketplace elevation and development for Energy, working with ND and SalesShapes future vision of GC Sport Marketplace in partnership with Geo Energy GM and Marketplace (Nike Direct and Sales)WHO YOU’LL WORK WITHYou will partner cross-functionally with Geo Energy GM and teams across Marketplace (Nike Direct and Sales), Finance, Planning, and Merchandising to drive marketplace strategy, commercial performance, and sustainable growth in close collaboration with GC Sport leadership team.WHO WE ARE LOOKING FORKnowledge and experiences in both Nike Direct (NDDC and Stores) and Account managementFamiliarity with sneaker and style culture, including GC retailers who play in these spacesAbility to analyze and synthesize consumer and marketplace data to drive action across teamsStrategic Thinking – ability to develop long term strategy of an integrated marketplaceInfluence skill and adaptability in Fast-paced and Dynamic EnvironmentsProduct acumenAbility to connect dots across teams, while rolling up their sleeves to bring ideas to lifeProven track record of delivering results
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