Business Development Manager

1. Strategic Market Growth & Go-To-Market (GTM) Execution Market Mapping & Penetration: Conduct continuous landscape analysis to identify market gaps, competitor weaknesses, and emerging trends in the Singaporean corporate wellness space. Value Proposition Localization: Adapt Lyra’s global EAP and wellbeing messaging to resonate with local nuances, specifically addressing cultural sensitivities and the stigma surrounding mental health in the Asian workplace. Growth Forecasting: Develop, execute, and own the annual sales strategy and revenue targets for Singapore, utilizing data-driven insights to pivot strategies proactively. 2. Enterprise EAP Acquisition & Direct Sales Targeted Hunting: Prospect and close high-value EAP contracts with Multinational Corporations (MNCs) headquartered in Singapore, Large Local Enterprises (LLEs), and Government-Linked Companies (GLCs). C-Suite Consultancy: Act as a trusted advisor to CHROs, Total Rewards Directors, and Procurement heads, shifting conversations from standard "utilization rates" to measurable clinical outcomes and ROI on mental health investments. Complex Deal Structuring: Lead the end-to-end sales cycle, including RFP/RFI responses, complex pricing strategies, and tailored solution presentations. 3. Channel Partnerships & Broker Relations (Crucial for SG Market) Broker Ecosystem: Establish and aggressively expand strategic alliances with top-tier employee benefits brokers (e.g., Aon, Mercer, WTW, Lockton) and local health insurance intermediaries. Enablement: Educate and incentivize broker partners on Lyra’s differentiating value, ensuring Lyra is the preferred EAP vendor included in their corporate pitch decks. 4. Retail / SME Expansion Scalable Solutions: Drive the adoption of streamlined, "plug-and-play" EAP and wellbeing packages tailored for Singapore's massive SME and retail client base. L&D Monetization: Commercialize Learning & Development (L&D) initiatives, promoting manager-level mental health training, resilience workshops, and psychological first-aid courses. 5. Client Success & Thought Leadership Account Transition: Ensure a seamless handover of closed enterprise deals to the Client Success team, while remaining the executive sponsor for key accounts to drive renewals and upsells. Brand Authority: Represent Lyra at premier Singaporean industry events (e.g., HR Tech Festival Asia, SNEF symposiums). Regulatory Alignment: Stay intimately familiar with the Ministry of Manpower (MOM) and Workplace Safety and Health (WSH) Council's mental health directives to position Lyra as a compliance and best-practice partner. Must-Haves: Proven Track Record: 5–8+ years of B2B business development, enterprise sales, or strategic partnership experience in Singapore. Domain Expertise: Deep understanding of the Employee Benefits, Healthcare, HR Tech, or EAP ecosystem in Singapore. Broker Network: Existing, warm relationships with key employee benefits consultants and insurance brokers in the region. Consultative Sales Mastery: Demonstrated ability to manage long, complex enterprise sales cycles (6–12 months) and negotiate high-value contracts. Nice-to-Haves: Familiarity with data privacy regulations in the region (e.g., Singapore PDPA) as it relates to healthcare and employee data. Experience scaling a tech-enabled healthcare or wellness platform in a new market. Key Performance Indicators (KPIs) Revenue Generation: Annual Recurring Revenue (ARR) from new enterprise and retail EAP clients. Channel Pipeline: Percentage of qualified pipeline generated through broker and partner channels. Market Share: Growth in the number of active corporate lives covered under Lyra's programs in Singapore. Sales Velocity: Reduction in the average sales cycle length through refined targeting and local market fit.