Head of Marketing Data, Decisioning & Delivery Platforms

Position OverviewAt PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As the Head of Marketing Data, Decisioning & Delivery Platforms within PNC's marketing organization, you can be based in Birmingham, AL; Washington DC; Chicago, IL; Cleveland, OH; Pittsburgh, PA; Houston, TX; or Northern VA. In this role you will lead the strategy and execution of PNC’s core marketing technology ecosystem—enabling data-driven, personalized customer experiences at scale. This role is accountable for integrating marketing data, decisioning, and campaign execution platforms to unify insights, accelerate speed-to-market, and improve overall marketing effectiveness. You will define and deliver a modern marketing operating model that connects data, decisioning, and delivery, while partnering across Marketing, Analytics, Technology, and Operations. This leader will drive innovation through product-driven practices, scalable platforms, and a strong test-and-learn culture to maximize customer engagement and business impact.Required Qualifications:- Proven leadership of enterprise marketing technology and customer data platforms (CDP) at scale- Deep expertise in data architecture, identity resolution, governance, and marketing measurement- Hands-on experience with Adobe Experience Platform (RT-CDP, AJO, CJA) and content and workflow tools (AEM, Workfront) and Pega- Track record driving cross-functional alignment across Marketing, Analytics, Data, Technology, and RiskPreferred Skills:- Executive influence and communication across technical and business stakeholders- Vendor and partner management within a complex platform ecosystem- Customer-focused, strategic thinking with strong technical fluency and a bias for ownership and measurable outcomesPNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.Job DescriptionDefines complex, cross-functional digital strategies across business segments to optimize digital experience, leveraging design thinking and other best practices by leading Digital teams.Defines the strategy related to digital experiences for applicable business segments or product groups. May Participate in the marketplace to influence digital experience trends.Leads digital teams. Sponsors potential digital experience projects for feasibility and value. Presents initiatives and policy changes to gain executive buy-in. Manages progress to ensure initiatives are completed on time, within budget and meet strategic goals.Serves as senior point of escalation and ensures successful outcomes from key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders (including key vendors) throughout the experience lifecycle. As part of the first line of defense, supports determination of risk appetite and limits. Owns business response to audit and regulatory finding. May participate in client facing activities.Structures, allocates resources and manages Digital teams. Motivates and develops the performance of the product development management team and key contributors. Development planning.PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.Live the Values - Role models our values with transparency and courage.Enable Change - Takes action to drive change and innovation that will transform our business.Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.QualificationsSuccessful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.Preferred SkillsAgile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, WireframingCompetenciesBusiness Acumen, Competitive Environment, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Solutions DevelopmentWork ExperienceRoles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry-relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a moderate to large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be con