SMB Go‑To‑Market Director

About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionThe SMB Go‑To‑Market Director sits within Visa Commercial Solutions (VCS) Europe and owns the end‑to‑end go‑to‑market strategy, commercialisation, and execution for Visa’s SMB portfolio across the region.This role is responsible for translating global and regional SMB strategy into executable growth programs, accelerating pipeline and revenue across issuers, fintechs, and partners serving SMBs. The Director acts as the connective tissue between product, sales, strategy, and execution, ensuring that Visa’s SMB propositions land clearly in market and deliver measurable impact.The role requires a strategic thinker with strong analytical depth, coupled with the ability to run complex, multi‑stakeholder programs at pace in a highly matrixed environment.Key Responsibilities:SMB Go‑To‑Market Strategy:Own and evolve the European SMB go‑to‑market strategy, aligned to VCS regional priorities and global SMB visionTranslate strategy into clear market priorities, segment focus, and growth theses by country, cluster, and client type (e.g. banks, fintechs, vertical specialists)Partner closely with regional and global strategy teams to shape multi‑year SMB growth plans and annual execution roadmapsCommercialisation & Growth Programs:Design and lead pan‑European SMB growth initiatives, including cross‑sell and upsell sales plays, new solution launches, and priority vertical programsBuild repeatable sales acceleration frameworks, playbooks, and activation models to scale impact across marketsEnsure flawless execution from concept → launch → seller enablement → pipeline conversion → performance trackingAnalytics, Insights & Decision Support:Own analytical problem‑solving across SMB commercial performance, including segmentation, whitespace analysis, pipeline health, and prioritisation modelsTurn complex data into clear narratives and recommendations for senior leadership, regional heads, and sellersImprove decision‑making through market intelligence, competitive insights, and performance analyticsCross‑Functional Leadership:Act as the orchestrator across Product, Market Sales, Solutioning, Marketing, Operations, and Finance to deliver SMB programs end‑to‑endInfluence in a matrixed organisation, aligning teams around shared objectives and execution timelinesPartner with SMB Solutioning leads to ensure propositions, value messaging, and GTM assets land consistently in marketSeller & Client Enablement:Build and maintain high‑impact client‑ and seller‑facing materials (storylines, decks, business cases, playbooks)Lead regional enablement to upskill sellers on SMB strategy, propositions, and playsSupport priority client engagements, executive‑level discussions, and strategic workshops where needed.Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.QualificationsRequired experience:Strong strategic background, ideally from top‑tier management consulting, investment banking, corporate strategy, or a similar environment, with a proven ability to decompose complex problems and drive structured thinkingDemonstrated experience leading end‑to‑end go‑to‑market, growth, or commercialisation programs in a matrixed organisationHighly analytical profile, comfortable building and interpreting models, sizing opportunities, prioritising investments, and measuring impactProven ability to translate strategy into execution, balancing big‑picture thinking with operational deliveryConfident engaging and influencing senior stakeholders, including regional leadership and global executives both internally and externallyCore capabilities:Strategic thinking with a strong bias to actionAnalytical rigour and data‑driven decision makingExceptional structuring, storytelling, and communication skillsStrong program management and execution disciplineAbility to lead through influence across cross‑functional teamsComfort operating in ambiguity and high‑pace environmentsAdditional requirements:Fluency in English required; additional European language a plusExperience working across multiple European markets strongly preferredExperience in payments, financial services, fintech, SaaS, or platform‑based businesses strongly preferredVisa is an EEO EmployerQualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.