Product Manager, PLG

About The Company Braintrust is the AI observability platform. By connecting evals and observability in one workflow, Braintrust gives builders the visibility to understand how AI behaves in production and the tools to improve it. Teams at Notion, Stripe, and Vercel use Braintrust to compare models, test prompts, and catch regressions — turning production data into better AI with every release. As Braintrust customers build increasingly sophisticated AI products and agents, they need infrastructure to understand, evaluate, and improve behavior over time. Braintrust provides the observability, evals, and optimization platform that powers some of the most advanced AI teams in the world. We’re looking for a Product Manager to own self-serve and product-led growth business. This person will be responsible for making Braintrust easy to discover, adopt, activate, and expand without requiring human intervention. You’ll sit at the intersection of product, growth, design, engineering, and data to help more teams experience value from Braintrust faster. What You’ll Do Own the end-to-end self-serve experience, from first visit through activation, retention, and expansionDevelop a deep understanding of successful Braintrust teams by working directly with Pro customers, identifying the behaviors, workflows, and product usage patterns that correlate with long-term retention and expansionConduct regular interviews with churned, downgraded, and at-risk customers to understand why they leave and where the product falls shortImprove onboarding, setup, experimentation, and collaboration workflows to reduce time-to-valueBuild systems that help users discover new capabilities and adopt additional products over timeDevelop instrumentation, funnels, and experiments to understand user behavior and drive improvementsPartner closely with engineering and design to ship high-quality experiences quickly, with marketing to align acquisition, onboarding, lifecycle, and conversion experiences, and with sales and customer success to ensure a seamless transition between self-serve and enterprise motionsTranslate customer insights into product improvements, onboarding experiences, and growth initiatives that increase long-term customer successOwn key metrics including activation, retention, conversion, expansion, churn, and product-qualified pipeline What We’re Looking For 5+ years of product management experience, ideally in developer tools, infrastructure, SaaS, or AI productsStrong product intuition combined with a highly analytical mindsetExperience owning growth, onboarding, activation, monetization, or self-serve experiencesComfortable diving into data, running experiments, and making decisions from imperfect informationStrong understanding of product-led growth principles and business modelsExcellent written and verbal communication skillsAbility to work directly with designers and engineers to drive executionDeep empathy for developers and technical users Bonus points Experience building products for AI developersExperience with pricing, packaging, and monetizationFamiliarity with developer workflows, APIs, SDKs, and open source communities, or an engineering backgroundExperience building growth loops and referral systemsStartup experience in a high-growth environment Success in this role Within your first year, you will: Increase activation, retention, and expansion across our self-serve businessBuild a repeatable understanding of why customers succeed, expand, and churn—and use those insights to shape the product roadmapCreate scalable growth and retention loops that compound over timeHelp establish Braintrust as the default platform for teams building AI products and agents Braintrust is building the infrastructure layer for AI development. If you’re excited about product-led growth, developer tools, and helping shape how the next generation of software gets built, we’d love to talk. Benefits include Medical, dental, and vision insuranceDaily lunch, snacks, and beveragesFlexible time offCompetitive salary and equityAI Stipend