Social Media Strategist and Content Creator

Job TitleSocial Media Strategist and Content CreatorAgencyEast Texas A&M UniversityDepartmentMarketing CommunicationsProposed Minimum SalaryCommensurateJob LocationCommerce, TexasJob TypeStaffJob DescriptionINSTRUCTIONS TO APPLICANT:During the application process the “My Experience” page has a section provided “Attachments (Resume/CV, References, Cover letter, etc.)” to upload required documents. Use the Upload button to add each document.You will be able to upload up to 5 documents. Be aware that the maximum size allowed for any one document is 5MB.All documents must be electronically submitted through the Texas A&M Online Employment Services website to be considered.Incomplete or improperly submitted applications may be excluded from consideration.Please do not withdraw your application in an attempt to upload a missing document, instead please email HR for help.Please provide the following documents:Cover LetterResume/CVThree professional references with complete contact information (Unsolicited letters of recommendation will not be considered).Transcripts (Unofficial will be accepted with application. Official transcripts are required upon acceptance of verbal offer). If transcripts are from an international institution, it is the responsibility of the prospective faculty member to have the transcripts translated and evaluated by an approved credential evaluator.If you need assistance, please contact us at HR.Hiring@tamuc.eduA Presidential proclamation issued on September 19, 2025, imposes a $100,000 fee on new H-1B petitions filed after September 21, 2025. Please be advised that Texas A&M University will NOT pay this fee. Therefore, if you need immigration sponsorship for your employment, we recommend that you consult with your private immigration counsel at your own expense to ascertain whether your current immigration status would make a potential offer of employment from Texas A&M University subject to this fee.In addition, on January 27, 2026, Texas Governor Abbot issued a moratorium on the filing of any new H-1B unless approved by the Texas Workforce Commission. Accordingly, if you will now or in the future require sponsorship for employment visa status this moratorium may affect our ability to employ you should you be selected as the final candidate.SUMMARY:The Social Media Strategist and Content Creator, under general supervision, advances the awareness, visibility, engagement, and public voice of East Texas A&M University through strategic social media planning, content creation, and day-to-day management of the university’s primary social media channels. This position is responsible for managing the main @etamu social accounts; planning, creating, and publishing content; supporting real-time and event-based storytelling; monitoring engagement and brand mentions; and recommending adjustments based on platform performance and audience response. Working in coordination with the Director of Website Applications Development & Administration Webmaster, this position helps align social media activity with university priorities related to student life, enrollment, engagement, and brand promotion, while also providing guidance and day-to-day direction to student workers and campus contributors involved in content creation and social media management.As a proud member of the third-largest institution in The Texas A&M University System, ETAMU fosters a strong professional environment that supports career growth and academic excellence.ETAMU is a fast-growing public university with a strong reputation for academic excellence, research innovation, and student success. With over 140+ degree programs, a 20:1 student-to-faculty ratio, and nationally ranked online and graduate programs, ETAMU is committed to transforming lives through quality education. Our employees benefit from a collaborative community, cutting-edge research opportunities, and outstanding resources.DUTIES & RESPONSIBILITIES:Manage the university’s primary @etamu social media accounts and maintain a strategic, consistent, and engaging presence across designated platforms.Develop and execute social media content plans, calendars, and campaigns that support university priorities related to student experience, enrollment, engagement, events, and brand promotion.Create, write, edit, capture, and publish social media content, including captions, graphics, photography, short-form video, stories, and other platform-appropriate assets.Lead day-to-day social media execution involving student workers and help direct, organize, and maintain the workflow of content creation and publishing activities.Provide live and near-live social media coverage for university events, campus activities, student engagement moments, and other high-visibility opportunities.Actively manage comments, direct messages, audience engagement, and brand monitoring across primary university channels.Monitor brand mentions, audience sentiment, platform trends, and content performance, and recommend appropriate responses or adjustments in coordination with university communications leadership.Collaborate with the Assistant Director of Marketing Analytics and Performance Insights on engagement reporting, audience behavior analysis, and recommendations to strengthen content performance and reach.Coordinate with campus units and contributors to identify content opportunities, collect information, and support social storytelling tied to academics, student life, faculty achievement, athletics, research, campus culture, and enrollment priorities.Help develop and maintain content calendars and social media plans for major initiatives, campaigns, events, and seasonal university priorities.Coordinate with the Director of Website Applications Development & Administration Webmaster on content planning, message alignment, editorial quality, and integration with broader communications priorities.Support institutional standards, governance practices, and content expectations