Communications Specialist III

Job TitleCommunications Specialist IIIAgencyTexas A&M University - KingsvilleDepartmentKing Ranch Institute for Ranch ManagementProposed Minimum SalaryCommensurateJob LocationKingsville, TexasJob TypeStaffJob DescriptionAbout Texas A&M University–KingsvilleTexas A&M University–Kingsville (TAMUK), the oldest institution of higher learning in South Texas and a proud member of the Texas A&M University System, stands as the region’s premier university. TAMUK offers the widest range of academic programs and degrees in South Texas, provides exceptional learning and residential facilities, conducts impactful research, awards substantial scholarships, and has awarded more than 80,000 degrees in the institution’s 100-year history. The university is recognized for its unwavering commitment to student success, meaningful research, and deep community engagement. With a welcoming campus culture and strong regional partnerships, TAMUK offers faculty and staff a unique opportunity to make a lasting difference in the lives of students and the broader South Texas region.Location: The University is located in historic Kingsville, a friendly, safe city of 25,000 that is the home of the legendary King Ranch. Corpus Christi and its beaches are just 40 miles to the northeast, and the border with Mexico is 120 miles to the south at Brownsville or 119 miles to the west at Laredo.For more information, click here.Position OverviewThe Communications Specialist III develops, implements, and manages comprehensive communication strategies across digital, print, and social media platforms to promote the King Ranch® Institute for Ranch Management program and products. This position is responsible for creating engaging content, designing impactful marketing materials, and leading product development initiatives to effectively reach target audiences. The incumbent coordinates special events, manages multimedia production, and tracks project timelines, ensuring brand consistency and alignment with organizational goals. Under general supervision, the Communications Specialist III serves as a leader in producing informative and promotional materials for a wide variety of institutional priorities. The Communications Specialist III operates under a dual reporting structure, reporting to both the King Ranch Institute for Ranch Management and the Office of Marketing and CommunicationsEssential Duties and ResponsibilitiesDigital and Print CommunicationsWrite, edit, design, and produce brochures, invitations, advertisements, flyers, newsletters, speeches, reports, podcasts, webinars, and other marketing collateral.Edit and update content for departmental website.Lead the development and implementation of a communications and advertisingSocial Media MarketingDevelop and execute social media strategies for multiple platforms.Create and schedule posts, monitor engagement, and analyze performance metrics.Maintain brand voice and respond to inquiries/comments on social media.Product DevelopmentCollaborate with program leads to develop, design, and launch new informational and promotional products.Conduct market research to identify opportunities for communication materials or products.Oversee production timelines and costs.Media Relations and PublicityWrite and distribute press releases.Liaise with media outlets and coordinate interviews.Track and report media coverage.Event Promotion and ManagementPlan, implement, and promote special events and programs.Manage photography, videography, and video editing for events and communication products.Coordinate publications and promotional materials with printers.Reporting and Administrative DutiesMaintain a tracking system for project timelines, costs, and deliverables.Prepare and submit progress reports.Generates ideas for communication strategy improvements.Other DutiesThe above represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assignedRequired QualificationsEducation – Bachelor’s degree in an applicable field or equivalent combination of education and experience.Experience – Four years of related experience.Preferred QualificationsDemonstrated experience writing, designing, and producing promotional materials for the agriculture industry.Experience managing digital marketing campaigns across web and social platforms.Experience in video production and editing.Advanced proficiency in graphic design software (Adobe Creative Suite or equivalent).Knowledge, Skills, and AbilitiesStrong written and verbal communication skills.Ability to plan, coordinate, and execute multiple projects simultaneously.Excellent interpersonal and organizational skills.Ability to present information clearly and concisely.Proficient in digital marketing tools, website CMS, analytics platforms, and social media management tools.Knowledge of Microsoft Word, PowerPoint, and Excel spreadsheet applications.Ability to multitask and work cooperatively with others.Skilled in photography, videography, and video editing.Ability to generate creative ideas for marketing and communications.Familiarity with print production processes and vendor management.Other RequirementsPhysical RequirementsNo specific physical requirements beyond standard office work.May be required to move presentation materials or marketing collateral (up to 20 lbs.).Ability to travel independently to events and off-site locations as needed.Other Requirements and FactorsMay require occasional travel and work beyond normal office hours, including weekends to support special projects/events.This position is security sensitiveThis position will require export-control authorization prior to starting employment.This position requires compliance with state and federal laws/codes and Texas A&M University System/TAMU policies, regulations, rules and procedures.All tasks and job responsibilities must be performed safely without injury to self or others in