Associate Vice President, Brand

Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.   Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.   Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Brand who will be responsible for defining and evolving Geotab's global brand strategy, positioning architecture, and visual identity — connecting brand equity to measurable business outcomes across all markets and sub-brands. If you love building bold brand narratives, leading world-class creative teams, and shaping how a global industry leader shows up in the market — we would love to hear from you! What you'll do: As an Associate Vice President, Brand, your key area of responsibility will be defining and evolving Geotab's global brand strategy, positioning, and visual identity across all markets and sub-brands. You will oversee the internal creative studio and manage external agency relationships to ensure the consistent production of world-class campaigns, content, and design that are on-brand and aligned with business objectives. You will develop brand standards and governance frameworks across all Go-To-Market touchpoints, monitor cultural trends and competitive dynamics to inform brand evolution, and manage the brand budget with clear ROI metrics that link brand equity to long-term business value. You will work closely with Communications, Regional leadership, Revenue Generation, and Product Marketing to adapt brand and sub-brand strategy for regional and segment-specific needs. To be successful in this role, you will bring exceptional cross-functional collaboration skills and the ability to influence without direct authority. You will also be a skilled people leader — coaching, mentoring, and developing a multidisciplinary team of designers, writers, and campaign managers, fostering a culture of creative excellence and psychological safety. How you'll make an impact: Defines and leads Geotab's global brand strategy, positioning architecture, voice, and visual identity across all markets and sub-brands. Oversees the internal creative studio and external agency relationships to ensure production of world-class campaigns, content, and design that are on-brand and aligned with business objectives. Partners with Communications, Regional leadership, Revenue Generation, and Product Marketing to adapt brand and sub-brand strategy for regional and segment-specific needs. Leads and develops a team of designers, writers, and campaign managers, fostering a culture of creative excellence and psychological safety; oversees performance management, coaching, and career development for 3 direct reports and their respective teams. Monitors cultural trends, market shifts, and competitive dynamics to inform brand evolution and maintain Geotab's position as a thought leader in the telematics and fleet management industry. Manages the brand budget, establishing clear ROI metrics that link brand equity to long-term business value and demand generation outcomes. Develops and maintains brand standards and governance frameworks to ensure consistency across all Go-To-Market touchpoints, including experience, messaging, and campaigns. What you'll bring to the role: Ability to translate business goals into a differentiated, long-term brand strategy that drives market positioning and category leadership. Proven ability to lead multidisciplinary creative teams and agency partners, maintaining high standards of creative excellence while ensuring on-brand execution at scale. Ability to leverage data and market insights to inform brand decisions and measure the impact of brand investments on business outcomes. Exceptional ability to partner across functions (Communications, Product Marketing, Revenue Generation, Regional teams) and influence without direct authority. Outstanding verbal and written communication skills; ability to present and defend brand strategy to senior leadership and external audiences. Skilled in coaching, mentoring, and developing diverse teams; demonstrated ability to build high-performing, psychologically safe team cultures. Experience managing multi-million dollar budgets with a focus on both measurable outcomes and long-term brand equity If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.   Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do n