User Lifecycle Specialist

Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company. We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.  Join us in redefining the future of wellbeing! THE OPPORTUNITY We are hiring a User Lifecycle Specialist on our Marketing team in New York City.  This role plays a crucial part in engaging and retaining our paid subscribers across the US + Canadian market. Developing content to help guide the user through their customer journey, add their family members and identify top users to launch our first ambassador programs. The specialist will work with cross functional teams to develop, test and scale lifecycle strategies across email, in-app, push and SMS. YOUR IMPACT Drive Retention & Upsell Strategies: You will develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions. By identifying and testing strategies to maximize subscriber lifetime value, you’ll ensure users remain engaged and continue to see value in their membership. Leveraging data-driven insights, you’ll analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey. Community & Engagement Growth: You will lead the Ambassador Program, activating subscribers as advocates through referrals, testimonials, and engagement campaigns. At the same time, you’ll drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged with what's available to them at Wellhub. Data-Driven Decision-Making: Your role will involve using analytics to measure the impact of engagement initiatives and continuously optimize lifecycle marketing efforts. Through A/B testing, campaign iteration, and data-driven decision-making, you will refine messaging, campaign structures, and engagement tactics to improve performance. Cross-Functional Collaboration: As part of a global team, you'll collaborate with key local stakeholders (Client Success, Product Development, Client Experience, Partners Marketing) and leads from other regions to manage cross-functional initiatives, get input from local teams, and give visibility of your work. Build trust and foster a collaborative and fast-paced environment. Local Trends and Opportunities: Spearhead campaign innovation by identifying local trends, benchmarking competitors and marketing initiatives from other companies. Prioritize and align implementation internally and externally with the Global structure and local leadership teams. Execution and Project Management: Act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution in an agile manner. Highly effective at following campaign build best practices within Braze (set up, QA, review) to proactively avoid errors. Comfortable escalating concerns + asking questions to ensure campaigns are set up correctly.  Document learnings following Global guidelines. Creative Asset Development: Oversee the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels and following marketing (and Gympass) best practices. Be hands-on using existing templates to develop marketing creatives with drag-and-drop tools like Canva, Figma, and Structured Web. Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness. WHO YOU ARE Bachelor’s degree in Marketing, Business, Analytics, or a related field. 3+ years experience in B2C marketing, CRM, or customer lifecycle management Proven track record in multi-channel CRM execution (email, SMS, In-app, + push) Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies. Tableau, looker experience is a plus. Hands-on experience with CRM tools; ideally Braze or equivalent, lifecycle marketing, marketing automation platforms, and data analysis techniques. Strong attention to detail both in a project management and campaign development perspective, leveraging tools like Asana. Demonstrated success in managing and executing marketing campaigns and initiatives Experience launching an ambassador or community program, preferred  Proven track record in project management, strategic planning, and cross-functional collaboration. Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement. We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that 3+ years experience in B2C marketing, CRM, or customer lifecycle management is required. WHAT WE OFFER YOU With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life.  In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $80,000