Growth Web Engineer (AI-Enabled)

Mattermost is the leading collaborative workflow platform for defense, intelligence, security, and critical infrastructure. Trusted by the U.S. Department of War and Fortune 500s, our platform runs on-premises and in private clouds, delivering secure messaging, file sharing, workflow automation, audio/screenshare, and project management—all with full data and operational control. Mattermost powers high-stakes workflows across mission planning, real-time, real-world operations, DevSecOps, incident response, and cyber defense—enabling secure collaboration from tactical edge and DDIL environments to enterprise HQ. Teams operate across web, desktop, and mobile, with embedded interoperability for Microsoft Teams, Outlook, and Microsoft 365. To learn more, visit www.mattermost.comMattermost is seeking a Growth Web Engineer to own and operate a modern, AI-enabled, developer-first website that powers high-velocity campaign execution and personalized digital experiences. This role sits at the intersection of marketing, engineering, and AI-driven workflows. You will be responsible for translating campaign strategy, intent signals, and AI-generated insights into live web experiences—quickly, reliably, and at scale. You will play a critical role in enabling rapid experimentation, account-based experiences, and AI-assisted execution—turning the website into a core growth engine. What You’ll Do Daily Website Operations & Content Management Own the day-to-day operation of the website, including updates, edits, and publishing of pages and content Build, update, and launch landing pages, campaign pages, and site content on tight timelines Make ongoing updates to existing pages, including copy, layout, components, and integrations QA all changes before and after publishing to ensure accuracy, functionality, and performance Monitor site health and quickly resolve issues related to broken pages, components, forms, or integrations Support rapid turnaround requests from marketing, including same-day updates when needed Maintain consistency across pages, ensuring alignment with design, messaging, and conversion best practices Own the Website as a High-Velocity System Manage and evolve a static-site architecture (Astro or similar) Build flexible, reusable components that enable rapid page creation and iteration Ensure the site supports frequent updates without breaking structure, performance, or tracking Troubleshoot and resolve rendering, formatting, and build issues quickly Enable Personalized & ABM Experiences Partner with Growth Marketing and ABM to create targeted landing pages and campaign experiences for specific accounts, industries, and personas Translate intent signals and campaign inputs into tailored web experiences Build reusable templates for ABM, industry, and campaign pages to support scale and speed Enable rapid iteration of messaging, layouts, and CTAs based on performance and engagement Operate AI-Assisted Page & Workflow Systems Use AI tools (e.g., Claude, Cursor, Copilot) to accelerate page creation and development workflows Translate campaign requirements into structured prompts and page outputs Validate and refine AI-generated code and content to ensure production quality Integrate the website into broader AI-driven workflows that inform lead routing, nurture behavior, and optimization Act on insights generated from AI systems to continuously improve page performance and relevance Forms, Data Flow & Funnel Integration Build and maintain frontend form experiences within the site Integrate forms with Pardot using form handlers or APIs Ensure accurate field mapping, hidden fields, and campaign attribution Validate end-to-end data flow into Salesforce Implement and maintain conversion tracking via Google Analytics 4 Debug and resolve issues across the full lead capture, routing, and attribution process Integrations & Third-Party Systems Integrate and maintain external tools such as: Qualified Navattic Greenhouse Ensure consistent styling, performance, and tracking across all embedded systems Maintain reliable data flow across marketing and AI workflow systems AEO / GEO & Technical SEO Structure pages and content to support both traditional SEO and AI-driven discovery (AEO/GEO) Implement schema, metadata, and semantic page structures to improve answer engine visibility Work with emerging AI search and optimization tools (e.g., Profound, AthenaHQ, or similar) Continuously optimize pages based on search performance, AI visibility, and engagement signals Monitor and address indexing and performance issues via Google Search Console Git-Based Workflow & Deployment Own content and code workflows in GitHub Manage CI/CD pipelines and deployments (e.g., Vercel, Netlify) Ensure reliable publishing with minimal friction and downtime What We’re Looking For Core Technical Skills 3–6+ years in frontend, growth engineering, or similar roles Experience with static frameworks (Astro, Next.js, Gatsby, or equivalent) Strong proficiency in HTML, CSS, and JavaScript Experience with Git-based workflows and modern deployment pipelines Growth & Execution Mindset Proven ability to launch and iterate on pages quickly in fast-paced environments Strong bias toward action while maintaining quality and stability Experience supporting marketing or growth teams (landing pages, campaigns, experimentation) Systems & Integration Experience Experience working with APIs, webhooks, and third-party integrations Familiarity with marketing and analytics tools (Pardot, Salesforce, GA4, etc.) Ability to debug issues across frontend, backend, and data systems AI & Modern Tooling Experience using AI tools (e.g., Claude, Cursor, Copilot) in development workflows Ability to generate, evaluate, and refine AI-assisted outputs Comfort working in environments where AI workflows are integrated into execution Nice to Have Experience in B2B SaaS or enterprise marketing environments Familiarity with headless CMS platform