Sr. Director, Product Marketing

About Tekmetric Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better. Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably. Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset. But we’re not just building software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time. Come build with us. Join the journey. Shape the future of auto repair. Working the Tekmetric Way At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together.  We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here. We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders. Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you. At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.The Opportunity: Tekmetric is the leading platform for the automotive repair industry and we are growing fast. We have a core shop management platform that thousands of auto repair shops depend on every day, a growing suite of add-on products including payments and marketing, and more in the pipeline.That growth creates real complexity. Going to market with a multi-product platform across multiple segments, while extending our primarily sales-led model into product-led growth motions for select products, demands a product marketing function that is strategic, cross-functional, and built to scale.This is a hands-on opportunity to build that function. You will own how we position and commercialize our products, coordinate how we go to market, and create the clarity that allows every team to execute with confidence. You will ensure our products are not just built, but understood, chosen, and adopted by the shops we serve.The right person for this role is not looking to manage a team from day one. They are excited to do the work themselves, build the foundation, and grow the function over time. If you are someone who gets energized by building something meaningful from the ground up, this role was made for you.   What You’ll Do: Own Positioning, Messaging, and Market Intelligence This is the foundation everything else is built on. You will develop and maintain Tekmetric's positioning at the portfolio level and for each product we offer. Your work will set the tone for how we communicate with customers and the market. Build a deep understanding of our buyers through customer interviews, win-loss conversations, sales call analysis, and ongoing competitive research Define buyer personas at the product and segment level and ensure those insights inform positioning, messaging, and roadmap conversations Develop clear, differentiated positioning that answers "why Tekmetric, why now" for each product and for the portfolio as a whole Craft the messaging frameworks that every team draws from — built around the buyer's language, not ours Own the voice of the buyer at Tekmetric, ensuring market and customer insights continuously inform product, sales, and marketing decisions Build and maintain customer relationships that keep you close to what the market actually needs, not just what we think it needs Lead Product Commercialization and Go-to-Market Orchestration You will own how Tekmetric brings products and features to market – not just the launch plan, but the full commercial strategy behind it. You are the one who ensures that what we build reaches the shops most likely to buy it, with a story that lands. Develop integrated go-to-market plans for product launches covering positioning, messaging, pricing and packaging recommendations, sales enablement, and campaign support Partner with Product Management and leadership on pricing and packaging decisions across the portfolio Track adoption goals for new and existing products, identify barriers, and work with the right teams to address them Work with Demand Generation on campaigns that build awareness and drive pipeline Coordinate launch execution across Product, Sales, Marketing, and Customer Success so every team shows up with the same story at the same moment Work alongside our sales enablement leader to ensure playbooks, competitive positioning, and persona-specific messaging are accurate and accessible Build the Product Marketing