Associate Director, US Omnichannel/Digital Engagement

About This RoleYou will join the North American Business Operations & Insights (BIO) team within Omnichannel Excellence as a critical partner to Biogen’s US marketing teams. In this role, you will lead the planning, design, and implementation of Omnichannel and Digital engagement for an assigned inline brand/ Therapeutic Area (TA), serving as the Experience Architect responsible for orchestrating personalized, insight‑driven customer journeys for both HCPs and Patients.As part of Biogen’s Omnichannel Transformation, you will leverage an AI‑powered next‑best‑action Decision Engine to dynamically determine optimal channel mix, content, cadence, and engagement strategies. You will design seamless, connected, and always‑on experiences that anticipate customer needs and deliver value across every touchpoint.This position reports to the Senior Director, US Omnichannel Engagement and works closely with Brand, Media, Operations, Capabilities, IT, and Analytics teams to bring next‑generation omnichannel engagement to life. You will operate at the intersection of Brand strategy, digital capability, and AI‑enabled execution, always thinking Digital‑ and AI‑first.This role is a digitally fluent strategist and trusted Brand partner who understands Brand context, market access dynamics, and customer behavior—and can translate that understanding into measurable commercial impact.What You’ll DoOmnichannel Strategy & Experience ArchitectureServe as the Omnichannel/Digital subject matter expert and Experience Architect for assigned Therapeutic Area(s).Translate Brand objectives into orchestrated, AI‑enabled customer journeys, spanning awareness through engagement and conversion.Design engagement flows that leverage next‑best‑action recommendations across customer, channel, content, and cadence.Ensure omnichannel strategies are insight‑driven, compliant, measurable, and aligned to Brand and portfolio priorities.Ensure orchestration aligns to Brand funnels while maintaining agility as insights and performance evolve.Brand Partnership & LeadershipAct as the single, primary omnichannel point of contact for the Brand, owning end‑to‑end strategy and execution.Guide Brand teams on experience design, channel appropriateness, content sequencing, and omnichannel investment decisions.Facilitate regular engagement planning sessions with Brand teams to align on campaign objectives, content strategy, and optimization opportunities.Provide ongoing thought leadership, delivering performance insights, learning agendas, and strategic recommendations.Support the evolution of Biogen’s commercial model toward a fully integrated, AI‑enabled omnichannel approach.End‑to‑End Campaign OwnershipOwn end‑to‑end accountability for omnichannel campaign planning, execution, performance, and optimization.Ensure Media strategies are fully integrated into omnichannel experience design.Collaborate closely with Media, Omnichannel Operations, Decision Science, and IT teams to ensure high‑quality, on‑time, and compliant execution.Translate experience designs into clear business and operational requirements, prioritized through SAFE/Agile delivery processes.Ensure adherence to omnichannel playbooks, SOPs, and enterprise standards for scalability and consistency.Digital Operations & Capability AdoptionServe as the TA’s expert on Biogen’s MarTech ecosystem and AI‑driven orchestration tools.Champion adoption of omnichannel capabilities and ways of working in partnership with the Operations team.Take E2E accountability for campaign execution working in partnership with Operations team.Analytics, Performance & Continuous ImprovementTake full responsibility for omnichannel impact against Brand objectives.Partner with Decision Sciences to interpret AI‑driven insights and refine next‑best‑action logic.Champion tagging, tracking, and reporting readiness from the outset of planning.Drive continuous optimization through testing, and insight‑led refinements. Digital Fluency, Innovation & AIMaintain a strong understanding of next‑generation omnichannel engagement, including AI‑driven personalization and automation.Stay ahead of digital and AI trends, emerging channels, and evolving best practices across HCP and Patient engagement.Who You AreYour intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way.QualificationsRequired SkillsMinimum of 7 years’ Omnichannel/Digital engagement healthcare client experience with a focus on strategy, planning, execution and measurement in Pharmaceutical, BiotechOmnichannel Strategy Design (Inline Brands)Proven ability to design and evolve omnichannel engagement strategies for existing brands, including customer journeys, channel mix, and content sequencing.Strategic Execution OwnershipStrong capability to own strategy‑to‑execution for assigned brands, ensuring alignment between engagement design, delivery, and performance.AI‑Enabled Omnichannel FluencyWorking knowledge of AI‑driven next‑best‑action, personalization, and orchestration frameworks, with the ability to apply insights to strategy and optimization.Brand Partnership & InfluenceExperience serving as a trusted omnichannel partner to Brand teams, influencing engagement decisions within established brand strategy guardrails.Campaign Planning & OptimizationHands‑on ownership of omnichannel campaign planning, execution, monitoring, and optimization across the brand lifecycle.Digital & MarTech Operational ProficiencyExperience translating omnichannel strategies into actiona