Associate Marketing Lead - Institutional Asset Manager (IAM)

Position OverviewAt PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As an Associate Marketing Lead - Institutional Asset Management within PNC's Marketing organization, you will be based in Pittsburgh, PA.We are seeking a highly motivated, hands-on marketing professional to support the development and execution of integrated marketing programs for Institutional Asset Management (IAM). This role partners closely with cross-functional teams to deliver audience-focused campaigns, thought leadership and multi-channel engagement that drive business growth across key institutional segments.We want to hear from you if you are passionate about:• Driving end-to-end campaign execution that supports acquisition, cross-sell and client engagement across institutional audiences• Translating insights into action to develop differentiated, compelling messaging and content that resonates with sophisticated B2B audiences• Delivering integrated marketing programs across email, LinkedIn, webinars and web, with a strong test-and-learn mindset to continuously optimize performance• Creating high-quality thought leadership and campaign content and managing distribution across owned and paid channels• Balancing strategic thinking with hands-on execution, moving seamlessly between tactical delivery and broader campaign planning• Driving measurable business impact by analyzing performance data and recommending actionable optimizationsKey ResponsibilitiesCampaign & Content Execution• Support the development and execution of integrated marketing campaigns aligned to key IAM business priorities and growth segments• Manage email campaigns (prospecting, cross-sell, newsletters) and thought leadership content to drive engagement and pipelineAudience & Message Strategy• Apply audience insights to refine positioning, messaging and content strategies that differentiate IAM capabilities• Partner with product and distribution teams to ensure alignment between marketing efforts and business goalsDigital & Social Activation• Develop and execute LinkedIn and digital campaign components, including writing optimized copy and partnering with design teams on creative assets• Contribute to social and marketing calendar planning to ensure consistent, strategic engagementWebinars & Engagement Programs• Support end-to-end execution of webinars, including topic development, promotion and follow-up communicationsProject & Stakeholder Management• Manage multiple workstreams simultaneously, coordinating with internal partners, external agencies and vendors• Ensure all deliverables meet brand standards and follow internal review and approval processesPerformance & Optimization• Track and analyze campaign performance (e.g., engagement, CTR, conversions)• Translate data into clear insights and actionable recommendations to improve effectiveness and ROIPreferred Qualifications• 3+ years of B2B marketing experience; financial services or investment management experience preferred• Highly organized with strong attention to detail and ability to manage multiple priorities in a fast-paced environment• Strong writing and editing skills, with experience developing marketing and thought leadership content• Comfortable working both strategically and tactically, with a willingness to “roll up sleeves” and execute• Experience supporting integrated campaigns across email, social, digital and events/webinars• Proactive, solutions-oriented mindset with strong ownership and accountability• Confident collaborating with cross-functional stakeholders and external partners• Familiarity with marketing tools and processes (e.g., Workfront, compliance/ADA review) preferredWhat Sets You Apart• Ability to connect marketing activity to business outcomes and articulate the “so what”• Strong test-and-learn mindset with a focus on continuous improvement• Comfort operating in a relationship-driven, highly collaborative environment• A bias toward action—someone who is willing to do the work while elevating the overall strategyPNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.Job DescriptionIndependently implements and manages a broader set of defined market programs/initiatives.Leverages a strong comprehension of marketing strategies.  Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications.Ensures all operating activities are delivered within the established budget framework.Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.Managing Risk - Assessing and effectively ma