Associate Marketing Manager

Requisition ID: 38540 Cheers to creating an incredible tomorrow!    At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes. Here’s to crafting careers and creating new legacies. Crafted Highlights:    In the role of Associate Marketing Manager, you’ll build some of the most iconic brands, shaping culture and changing the way consumers enjoy beer. You’ll get to operate as a business owner, effectively blending the art & science of marketing–all while having over 300 years of brewing heritage behind you. To help you do this and grow your career, you will participate in the Associate Marketing Manager Rotational program that focuses on building breadth of marketing experiences in a holistic way.   In this specific role, you will be responsible for executing key programs that bring refreshment to consumers, make more people want to engage with our brands and drive the brand’s growth into the future. What You’ll Be Brewing: Marketing Communications & CreativityResponsible for developing and executing through-the-line marketing programs and advertising campaignsManage the creative development process with internal stakeholders and external agenciesCollaborate with marketing cross-functionals - including Media, Shopper, Partners, Precision Marketing & Data – to craft effective campaigns and analyze performanceLiaise with Field Marketing and key regional sales stakeholders to drive retail performance and sampling efforts in key marketsBrand Strategy & Consumer UnderstandingAssist in the development of brand strategy and marketing plans, including inputs for annual planning processCollaborate with Insights team to analyze brand, creative and consumer performance and discover opportunitiesWork with Innovation and R&D to develop LTO offerings, including packaging, when applicableBusiness Management & Commercial FluencyResponsible for using various internal and external business and retail analytics tools to analyze business performance and develop impactful insights, including monthly business performance reportsManage brand budget, including PO and invoice processing as well as tracking and forecastingWork with Finance to maintain accuracy of budget and expenditures to meet financial expectationsCollaborate with Sales Operations to create product sell stories, retail tools and distributor engagement tactics Partner with Supply and Demand Planning teams to manage inventories and volume forecast for the businessKey Ingredients:  Must Love Beer An effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities and empathy to successfully collaborate with othersA strong strategic thinker who understands both the big picture and how to execute effectivelyA natural communicator who clearly and persuasively connects with any audienceAn intellectually curious and creative thinker who has a passion for brand buildingDemonstrated experience in relevant field, including marketing, advertising, business management, etc.Experience in consumer-packaged goods, beverage, or alcohol is preferredAnd most importantly, someone you’d want to have a beer with  Beverage Bonuses:   We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are Engagement with a variety of Business Resource G