Marketing Manager

Pay rate is $60/hr on W2 Title: Vendor Accelerator Partner Location: South Bend, Indiana 46628 Duration: 12 Months Key Responsibilities Strategic Relationship & Growth Act as a digitally native professional focused on building strong relationships to identify, unlock, and execute mutual goals and opportunities between Tire Rack and Michelin. Bring strategic insights to Tire Rack to help drive website conversion. Identify and unlock content opportunities that support Tire Rack’s website and conversion ambitions. Serve as an extended arm of the Retail Marketing Manager supporting both Tire Rack and Michelin to execute and deploy Customer Marketing Plan actions Be the main point of contact for both Michelin & Tire Rack teams for online new initiatives Customer Experience Alignment Understand Tire Rack’s consumer journey stages (Welcome, Fitment Confirmation, Evaluation & Consideration, Purchase) and ensure Michelin’s digital presence supports each stage. Implement strategies to reduce fallout/drop-off: Optimize taxonomy to reduce friction and optimize consumer journey Optimize Conversion rate by PDP Operations Management - Oversee operations for Michelin brands, including: Purchase Orders & On-Hand Management: Ensure timely and accurate processing of POs and inventory oversight. Content Updates & Optimization: Maintain and optimize product content for increased organic traffic, longer virtual sessions, higher consideration, and conversion. Catalog & Taxonomy Management: Ensure accurate catalog and taxonomy for better findability. New Product Setup: Help ensure PDPs are accurate and up to date with new product launches Out of stock: tracking out of stock situation and optimizing the process to reduce it Forecasting & Allocation: Provide accurate forecasting for supply and allocation to reduce out-of-stock issues and improve on-shelf availability Growth & Innovation: Build upon category trends and identify opportunities for digital innovation and growth within the partnership ecosystem. Assortment: Close assortment gaps and ensure a robust long tail to meet diverse consumer needs Strategic-Category Growth: Help Michelin/BFG grow at Tire Rack in the strategic categories of Motorsports, Enthusiast Truck, Winter, EV, and Classic. Efficiencies: Identify operational efficiencies between Mich and TR that can reduce the operating costs of both entities. Data Partnership, Reporting & Insights Share monthly reporting with agreed-upon KPIs to drive transparency and accountability. Analyze campaign and operational performance and share findings to inform future strategies. Build upon category trends to enhance product mix, positioning and product development Create scorecard to monitor business progress and performance Organize QBR with key stakeholders #Indeed_D Pay: $60.00 per hour Application Question(s): what would be the best time to call you to discuss about this role? Experience: Campaigns: 1 year (Required) Google Analytics: 1 year (Required) B2B /B2C Marketing: 1 year (Preferred) Storytelling: 1 year (Required) Work Location: In person