Cadillac Assistant Integrated Marketing Manager

Job Description The Cadillac Assistant Integrated Marketing Manager is responsible for planning and execution of advertising projects, activities and channels used to reach luxury target consumers. The Assistant Integrated Marketing Manager is a key role within the Global Brand Strategy organization and collaborates with internal (product marketing, brand strategy, performance, CRM, social, Design) and external (Ad agencies and vendors) teams to ensure Advertising deliverables and assets are executed on time, within budget, meet strategic business outcomes & brand objectives, and aligned consistently across channels. You will support the Advertising Manager in the development and execution of marketing campaigns and branded content across various platforms. This role requires strong communication and decision-making skills, creativity, project management skills, and analytical thinking to effectively contribute to the Cadillac advertising brand and retail strategy. KEY RESPONSIBILITIES/ACCOUNTABILITIES: Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiencesOversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achievedWork closely with Brand Strategy and agencies to develop compelling ad creative strategy, copy, visuals, and other content that aligns with Cadillac tone of voice and brand objectivesSupport the review of inbound creative assets to ensure Brand Guidelines and Viz Identity complianceConduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategiesLiaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activitiesAssist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resourcesEnsure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelinesProvide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentationPartner with agency Project Management/Account teams, to lead the definition of deliverables and project schedulesTrack and manage talent, music and licensing rightsImplement and adhere to GM process and enforce it within the team and agency partnersOversee and authorize purchase orders (POs) as part of managing marketing campaignsMonitor and uphold project budgets to ensure financial adherence and efficiencyVerify that project briefs are approved and align with budgetYou will be required to work some after-hours and weekends when asked upon ESSENTIAL QUALIFICATIONS/REQUIREMENTS: Bachelor's Degree required5+ years of marketing or advertising experience requiredStrong project management abilities with attention to detail and organizationExcellent written and verbal communication skills Proficiency in advertising platforms, digital marketing tools, and analytics softwareCreative thinking with a strong understanding of branding and visual communicationAbility to work collaboratively in a fast-paced environment and manage multiple prioritiesStrong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvementExperience with both traditional and digital advertising channels This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all