Growth Marketing Manager - Office of Academic Innovation - Penn Engineering

University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play. The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more. Posted Job Title Growth Marketing Manager - Office of Academic Innovation - Penn Engineering Job Profile Title Marketing Coordinator B Job Description Summary The Office of Academic Innovation at Penn Engineering is seeking a Growth Marketing Manager to support the successful launch, positioning, and ongoing marketing execution of graduate, professional, and lifelong learning offerings across Penn Engineering’s online and on-campus portfolio. This role serves as a cross-functional bridge between strategy and execution, translating program priorities and enrollment goals into coordinated marketing activities across channels and stakeholders. The position supports program launches, enrollment communications, webinar and event coordination, website updates, campaign execution, and performance reporting, while helping ensure consistency in audience positioning and messaging across a growing portfolio of offerings. The Growth Marketing Manager will work closely with marketing, admissions, academic leadership, and external vendors to support scalable enrollment marketing operations and high-quality prospective student experiences. Job Description Program Launch Coordination & Go-to-Market Support Support the coordination and execution of launches for new degree programs, certificates, lifelong learning offerings, and related academic initiatives.Help manage timelines, dependencies, and deliverables associated with enrollment marketing and launch readiness.Coordinate cross-functional communication between marketing, admissions, academic stakeholders, and vendors to support smooth launch execution.Assist in developing and organizing launch plans, campaign calendars, and enrollment communications tied to new offerings. Messaging & Campaign Execution Execute enrollment marketing campaigns across email, web, webinar/event promotion, and related channels in support of recruitment and enrollment goals.Support development and execution of audience-specific messaging and communications throughout the prospective student journey.Coordinate campaign setup, QA, scheduling, and delivery across marketing platforms and systems.Support admissions-related marketing initiatives, including ad hoc communications and recruitment campaigns. Website, Content & Messaging Coordination Coordinate website updates, campaign landing pages, and related enrollment-focused content updates.Support messaging development and positioning efforts across programs and offerings.Partner with internal stakeholders to ensure consistency, clarity, and alignment across marketing materials and communications.Help maintain organized documentation and processes related to program mess