Lead Product Manager - Adobe Experience Platform NBA
at Humana
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Become a part of our caring community Humana’s Product organization is seeking a Lead Product Manager to drive the strategy, development, and optimization of the Adobe Experience Platform (AEP) in support of Next Best Action (NBA). In this role, you will serve as a key product leader responsible for translating business needs into platform capabilities that enable personalized, data-driven customer experiences. You’ll work closely with cross-functional teams to deliver scalable solutions across Real-Time CDP, Journey Optimizer, and Customer Journey Analytics.This role is focused on growing adoption and usage of Adobe Experience Platform as an enterprise platform while supporting and scaling capabilities to support NBA driving dynamic, context-aware customer engagement. Success in this role means partnering with key lines of business to translate requirements into detailed product features for engineering teams to enable, while building decisioning strategies that optimize customer outcomes and business value.Key Role FunctionsProduct Strategy & VisionCollaboratively own and manage the product backlog for assigned consent and preference platform capabilities, ensuring alignment with the multiyear enterprise roadmapTranslate enterprise strategy, regulatory requirements, and business needs into clear product requirements, user stories, and acceptance criteriaPartner closely with our Next Best Action team, engineering, architecture, and delivery teams to plan, execute, and release platform enhancements on time and at qualityBalance near-term business needs with long-term platform scalability, maintainability, and compliancePlatform Development & IntegrationLead development of specific platform capabilities such as consent capture, preference updates, suppression logic, policy enforcement, and downstream activationDrive platform integration with Next Best ActionEnsure consent and preference data models, APIs, and workflows adhere to enterprise standards and regulatory guidanceValidate that platform functionality supports omnichannel use cases across web, mobile, CRM, contact center, and third-party integrationsIdentify dependencies, risks, and tradeoffs, escalating decisions as neededCross-Functional CollaborationAct as a key product partner to NBA, Marketing, Digital, CRM, Customer Service, Legal, Privacy, and Compliance teamsSupport onboarding and adoption of the platform by lines of business through enablement, documentation, and partnershipCollaborate with enterprise data, identity, and analytics teams to ensure accurate, reliable use of consent and preference dataServe as a day-to-day product escalation point for delivery teams and business stakeholdersCustomer-Centric DesignEnsure consent and preference experiences are intuitive, transparent, and aligned with customer trust expectationsAdvocate for customer-centric design patterns that clearly communicate data usage, choices, and controlsIncorporate customer, compliance, and operational feedback into product iteration and refinementMeasurement & OptimizationTrack and report on product-level KPIs such as consent capture rates, preference usage, data quality, error rates, and activation successPartner with the Director to identify opportunities to reduce operational friction, manual processes, and compliance riskMonitor platform performance and integration health, driving corrective actions and enhancements as neededSponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency). Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered. Use your skills to make an impact Required QualificationsBachelor’s degree in Business, Marketing, Computer Science, or related field; advanced degree preferred5+ years of product management experience, with at least 2 years focused on enterprise martech platformsHands-on experience with Adobe Experience Platform, including Real-Time CDP and Journey OptimizerFamiliarity with Next Best Action, decisioning platforms, or real-time personalization engines (ex. AJO, Pega CDH, SF Personalization, etc.)Strong understanding of customer data architecture, identity resolution, and personalization strategiesFamiliarity with AI/ML-driven decisioning, propensity models, and experimentation frameworksProven ability to lead cross-functional teams and manage complex product initiatives.Excellent communication, analytical, and stakeholder management skillsPreferred QualificationsExperience in healthcare, insurance, or other regulated industriesFamiliarity with agile methodologies and tools (e.g., Jira, Confluence)Knowledge of data governance frameworks and consent management best practicesKnowledge of decision management frameworks and rules enginesAdditional InformationThis role is 100% remote anywhere in the US but will primarily operate on Eastern Standard Time business hours. To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggestedSatellite, cellular and microwave connection can be used only if approved by leadershipEmployees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our
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