Senior Journey Builder - SFMC & AJO

Become a part of our caring community Humana's Marketing, Regulatory, and Operational Communications (MROC) organization is seeking a marketing technology professional with hands-on experience in either Salesforce Marketing Cloud and/or Adobe Journey Optimizer platform to join the Business-to-Business (B2B) Marketing Operations team as a Senior Product Owner. In this role, you will support the execution of the omnichannel customer engagement campaigns and automated journeys. You will play a hands-on role in translating strategy into real-time campaigns/journeys using Salesforce Marketing Cloud or Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role is responsible for building, testing, deploying, and optimizing personalized communications across email, SMS, push, and other digital channels. The ideal candidate will have experience working with audience segmentation, journey orchestration, dynamic content personalization, campaign QA and performance reporting.Key Role FunctionsSalesforce Marketing Cloud - Build and optimize email and SMS campaigns using Journey Builder, Email Studio, Automation Studio, and Content BuilderAdobe Journey Optimizer – Design, build, and executed omnichannel journeys in Adobe Journey Optimizer using real-time audience segmentation and event-based triggersCollaborate with data analytics teams to build, refine, and validate audience segments in Salesforce Marketing Cloud or Adobe Experience Platform using real-time behavioral signals and profile attributesPartner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectivenessConduct rigorous quality assurance across journey/campaigns components including events, wait steps, personalization rules, and cross-channel triggersMonitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomesManage data extensions, SQL queries, filters and subscriber data to ensure accurate targeting and deliverabilityContribute to platform governance, best practices, and continuous improvement in journey orchestrationUse your skills to make an impactDeliver real-time, personalized member journeys/campaigns that enhance engagement and satisfactionEnsure accurate, compliant, and effective execution of NBA logic across digital and offline channelsDrive operational excellence through hands-on configuration, QA, and platform stewardshipChampion innovation and continuous improvement in marketing operations and customer experienceSponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency). Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.Use your skills to make an impact  Required QualificationsBachelor's degree in marketing, business, or a related field or 5+ years' working within a marketing campaign delivery team4+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution or relevant experience3+ years of hands-on experience configuring journeys/campaigns in SalesForce Marketing Cloud, Marketo or Adobe Journey Optimizer, Adobe Experience PlatformStrong understanding of customer journey logic, event triggers, decision orchestration, and personalizationEffective communicator with the ability to collaborate across technical and business teamsComfortable working in agile pod-based, or cross-functional environmentsPreferred QualificationsSalesforce certification in Marketing CloudAdobe certifications in AEP or AJOFamiliarity with Adobe Real-Time CDP, XDM schemas, or event taggingExperience in highly regulated industries such as healthcare or financial servicesExposure to JSON, event payloads, or API-driven personalizationExperience with responsive email design and accessibility standardsUnderstanding of Next Best Action personalization logic frameworksExperience supporting platform migrations, governance standards, and enterprise marketing operations within a fast-paced environment is highly preferredAdditional InformationThis role is 100% remote anywhere in the US but will primarily operate on Eastern Standard Time business hours.To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggestedSatellite, cellular and microwave connection can be used only if approved by leadershipEmployees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:Health benefits effective day 1Paid time off, holidays, volunteer time and jury duty payRecognition pay401(k) retirement savings plan with employer matchTuition assistanceScholarships for eligible dependentsParental and caregiver leaveEmployee charity matching programNetwork Resource Groups (NRGs)Career development opportunitiesOur Hiring ProcessAs part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most