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Deputy Shopper Marketing Manager

at Unilever

UnileverTangerang, Indonesia
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Job description

Join us as Deputy Shopper Marketing ManagerLocation: Grha UnileverTerms & Conditions: Full-time roleJob Purpose The Deputy Shopper Marketing Manager role drives sustainable growth across e-commerce channels by developing channel strategies, optimizing platform fundamentals, and identifying new opportunities to win in digital commerce. This role bridges commercial, marketing, and operations to maximize GMV, visibility, and conversion across key platforms.Main ResponsibilityChannel Strategy & GrowthDefine and execute channel-specific strategies across online platforms (e.g., Shopee, Lazada, TikTok Shop)Identify structural opportunities (e.g., search optimization, content scaling, rating improvement, demand whitespaces) to unlock growthMonitor competitive landscape and recommend actions to stay aheadData & Performance AnalyticsTrack and analyze key KPIs (GMV, traffic, CVR, AOV, ROI, share of search, ratings & reviews)Translate complex data (platform analytics, search, traffic, conversion) into strategic actionsMaintain dashboards or reports to monitor channel health and performance trendsCross-functional CollaborationAlign with brand, marketing, and supply chain teams to deliver integrated e-commerce plansCoordinate with regional/global teams to adapt best practices locallyWork with agencies or partners on content, media, and analyticsGovernance, Planning & Continuous ImprovementEnsure activities comply with brand guidelines, and ways of working.Support continuous improvement of shopper marketing processes and capability.Experience & QualificationBachelor’s degree (S1) in Marketing, Business, Communication, or related field.3–8 years of relevant experience in e-commerce, digital commerce, or FMCG commercial rolesSkillsStrong understanding of marketplace dynamics (Shopee, TikTok Shop, Lazada)Strong execution and coordination skills with attention to detailBasic analytical skills to track performance and extract insightsStrong collaboration and stakeholder management skillsAgile, proactive, and comfortable working in a fast‑paced environmentCritical SOL (Standards of Leadership) BehaviorsPASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.AGILITY: Explores the world around them, continually learning and developing their skillsUnilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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