Content Designer, Human Interface Design

Job DescriptionContent Designer, Human Interface Design Drive the Future of Automotive Experiences – Join Our Human Interface Design Team!  Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe.  What We Do Understand Drivers & Passengers: We dive deep into user research to uncover real needs and behaviors on the road and beyond. Design Across Platforms: From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services. Build Strong Foundations: We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints. Innovate Interactions: We define how users navigate voice controls, advanced driver-assist features, and connected services. Champion Safety & Accessibility: Every design is inclusive, distraction-free, and aligned with global safety standards. Collaborate Across Teams: We work hand-in-hand with engineers, product managers, interior and exterior designers, and UX researchers to bring ideas to life. Why Join Us? Impact at Scale: Your designs will shape the driving and digital experience for millions of users worldwide. Creative Freedom: Explore bold ideas and push the boundaries of automotive and digital design. Continuous Growth: Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape. User-First Culture: Every decision starts with empathy for the driver, passenger, and digital user. If you're ready to design the future of mobility, we’d love to meet you! The RoleThe Content Designer, Human Interface Design helps shape clear, thoughtful, and effective language experiences across GM’s digital products and platforms. In this role, you will support content design work across web, mobile, and in-vehicle experiences while helping elevate content standards and systems across the practice. You will collaborate closely with designers and cross-functional partners in Customer Experience and Marketing to create intuitive, human-centered experiences. This role is ideal for someone who cares deeply about language, brings strong editorial judgment, and is excited to design with AI tools through a language-first approach to interfaces.What You’ll DoSupport content design work for an assigned domain across web, mobile, and in-vehicle experiencesCreate clear, concise, and useful interface language that improves product understanding and overall user experienceContribute to the development of stronger content standards, systems, and reusable patterns across the practicePartner with designers, Customer Experience, and Marketing team members to shape cohesive end-to-end experiencesDesign and build with AI tools through a language-first approach to product interfacesHelp define content structure, naming, and taxonomy decisions that simplify complex user flows and information architectureYour Skills & Abilities (Required Qualifications)Strong written, visual, and verbal communication skillsA portfolio that clearly demonstrates your ability to write, evaluate writing, and solve content design challengesStrong autonomy and a self-starter mindset, with the ability to identify problem areas, work independently, and create clarityDeep understanding of human interface design best practicesAbility to iterate quickly, form a clear design point of view, and respond effectively to cross-functional feedbackStrong editorial judgment and design sensibility, with a belief that great software often benefits from fewer wordsSkill in information architecture and taxonomy, including the ability to simplify complex structures and navigationProficiency in FigmaExperience working within an in-house design system and established content standardsAbility to build strong collaborative relationships and contribute positively to team cultureWhat Will Give You A Competitive Edge (Preferred Qualifications)Experience designing content across multiple platforms, including web, mobile, and in-vehicle experiencesExperience contributing to scalable content systems, standards, or governance modelsFamiliarity with AI-assisted workflows and language-first approaches to interface designExperience partnering closely with cross-functional teams such as design, Customer Experience, and MarketingA strong point of view on naming, interface language, and how content supports usability and product qualityThe salary range for this role is ($80,700 - $109,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.  This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe