Marketing Analyst, Visa Direct EU Marketing

About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionAs a Marketing Analyst within the European Visa Direct Marketing team, you will support the delivery of marketing initiatives that drive business growth across the full customer lifecycle - from demand generation through to client adoption and expansion.This is a hands-on role focused on supporting the execution of marketing programs, tracking performance, and generating insights to improve effectiveness. You will work closely with cross-functional teams including sales, account management, product marketing, and regional marketing to ensure alignment between marketing activity and commercial priorities.The role offers broad exposure across campaign execution, customer growth initiatives, and performance analytics, providing strong development opportunities within a fast-paced, international environment.Key Responsibilities:Support the execution of marketing campaigns and initiatives designed to drive awareness, demand, and pipeline growthAssist with the delivery of programs that support client adoption, usage, and growth across existing customersTrack and report on campaign and program performance, using data to identify opportunities for optimisationContribute to the development of marketing materials, campaign assets, and client-facing contentSupport audience targeting, segmentation, and campaign planning activitiesWork closely with sales, Digital Sales, account teams, and marketing partners to support effective go-to-market executionGather and analyse market, customer, and competitor insights to inform marketing activityMaintain campaign trackers, reporting decks, and operational documentationVisa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.QualificationsExperience in marketing, business analytics, or a related areaExposure to B2B marketing, campaign execution, or growth marketingStrong analytical skills with the ability to interpret data and generate insightsStrong communication skills and ability to work across teamsHighly organised and detail-orientedVisa is an EEO EmployerQualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.