Brand & Content Lead - Brevo PushOwl

Short-form video first: TikTok, Reels, YouTube Shorts, LinkedIn—educational, entertaining, scroll-stopping. Community-led growth: Turn power users into advocates, build where customers already are Narrative over features: Position PushOwl within bigger market shifts, make our strategy part of our identity Distribution-native content: Create for algorithms and shareability, not just quality Authenticity & transparency: Share the real story—our strategy, wins, learnings Influencer & creator partnerships: Identify and activate micro-influencers and creators in the Shopify/ecommerce space who can authentically promote PushOwl 4-8 years in brand/content/growth marketing at SMB-focused B2B SaaS companies selling to US customers Not enterprise SaaS—you've built brands for smaller businesses who buy quickly and care about value Portfolio showing modern brand work: short-form content, community initiatives, narrative-driven campaigns Deep understanding of the US market dynamics, buying behaviour, and cultural nuances AI-First & Vibe Marketing (Non-Negotiable) Create landing pages, content creatives, and marketing assets using AI tools—this is table stakes Use AI to 10x output: scripting, design, messaging testing, page building You ship fast without waiting for agencies or designers Comfortable on camera or finding talent who can be Write, design, edit, and publish across formats Balance quality with velocity—perfect is the enemy of shipped Build content engines that scale without linear cost increases PushOwl becomes a recognized brand in the Shopify ecosystem within 12 months ● Consistent content output driving measurable traffic, engagement, and conversions ● Community of advocates actively promoting the brand ● Influencer and creator network amplifying our message organically ● Brand becomes a competitive moat for customer acquisition and retention Brand positioning, voice, and narrative for the US SMB audience Content production across platforms (LinkedIn, YouTube, TikTok/Instagram, Twitter/X) Community building and engagement with customers and partners Influencer partnerships and creator collaborations in the Shopify/ecommerce space Ecosystem presence—how we show up in Shopify community, partner channels, industry conversations Metrics: brand lift, engagement, content performance tied to business outcomes Competitive salary High ownership and leadership exposure Fast-growing, dynamic work environment Flexible work setup Career growth opportunities Health & wellness benefits