Assistant Director of Marketing and Communications, Penn GSE

University OverviewThe University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.Posted Job TitleAssistant Director of Marketing and Communications, Penn GSEJob Profile TitleAssociate Director B, Business and Finance, Communications and MarketingJob Description SummaryReporting to the Director of Marketing and Brand Strategy, the Assistant Director of Marketing and Communications will be responsible for executing the marketing and prospective student and learner communication efforts for Penn GSE programs. Working closely with the Office of Admissions and Financial Aid and Penn Learning Network, this will be a key role in executing the long-term marketing and communications strategy, creating and maintaining print and digital content, building data-driven advertising campaigns and communication plans, and the interpreting data to assess impact. This role will engage with prospective students at various levels of the enrollment funnel and work closely with Penn GSE staff across the various programs and offices.Job DescriptionKey ResponsibilitiesDevelop a sophisticated understanding of Penn GSE’s CRM system (Slate and email marketing platforms) to effectively execute all email, text, and print communications to prospective students and learners. This includes communications as part of various campaigns, event invitations, admissions and registration status announcements, etc. Assess the impact of these communications over time to inform future strategy and execution of plans.Assist the Director of Marketing and Brand Strategy with the long-term integrated marketing and communication strategy, which includes print, email, text, and digital/online campaigns. The building of data-driven campaigns and the interpretation of data to assess impact will be critical.Assist the Office of Marketing and Communications by being the initial point person within our ticket system. Respond to requesters to let them know that their request was received and ask questions or request additional assets that may have been missing from their original request. Reassign tasks accordingly to the team to complete.Assist the Director of Marketing & Brand Strategy on the development of social media content aligned with enrollment marketing priorities, including production of social media assets, and working with Penn GSE brand ambassadors and graduate assistants to acquire original social media assets.Assist the Digital Communications Specialist on the development of email campaigns to highlight Penn GSE events, accomplishments, and resources to various audiences.Perform additional duties as assignedQualificationsESSENTIAL:A Bachelor's degree and 2-3 years of experience with marketing or drip campaign planning, or equivalent combination of education and experience.Experience with the following, or related platforms: Slate, Canva, Drupal CMS, Adobe Creative Suite, Stripo, and AsanaExperience with Meta Business and Google AdsStrong interpersonal and written communication skills; Ability to represent the unit with credibility and professionalismSkilled at managing services, systems, or processes with measurable impact; ability to identify and respond to challenges proactively and constructivelyPREFERRED:Three or more years of experienceExperience in education, higher education, or nonprofit settingsExperience leading or overseeing complex projects, often involving multiple partners and timelines*All applicants must submit a cover letter along with their resume/CV detailing their interest in the position. Cover letters, as well as any portfolio or design attachments, may be uploaded to the same section as the resume/CV section.Expected Salary Range: $65,000 - $67,000, commensurate with experience.Job Location - City, StatePhiladelphia, PennsylvaniaDepartment / SchoolGraduate School of EducationPay Range$65,628.00 - $70,000.00 Annual RateSalary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered.Equal Opportunity Statement The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.Special Requirements Background checks may be required after a conditional job offer is made. Consideration