Assistant Director for Marketing and Strategic Communications

Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions.Students at all University of Arkansas institutions will view open positions and apply within Workday by searching for “Find Jobs for Students.”University of Arkansas, Fayetteville students will view open positions and apply within Workday by searching for “Find Student Jobs at UAF.”All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through “My Draft Applications” located on your Candidate Home page.Closing Date:06/09/2026Type of Position:MarketingWorkstudy Position:NoJob Type:RegularWork Shift:Sponsorship Available:NoInstitution Name: University of Arkansas, FayettevilleFounded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Appli­cants are required to submit a request for each position of which they have applied.For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.Department:Communications and MarketingDepartment's Website:Summary of Job Duties:The Assistant Director for Marketing and Strategic Communications serves as an embedded Unit Communicator within the Division of Student Affairs Marketing & Communications (MarComm) shared services team, with primary responsibility for supporting University Housing. This position provides strategic, coordinated marketing and communications support for Housing while operating within divisional and institutional standards, processes, and governance structures. Reporting to the Senior Director of Student Affairs Marketing & Communications, the Assistant Director partners closely with University Housing leadership, MarComm colleagues, and University Relations (UREL) to ensure Housing communications align with divisional priorities, university branding, and approved messaging. The role leads comprehensive communications efforts across the student housing lifecycle, including recruitment and yield communications for prospective students and families, resident engagement communications, social media strategy, website management, parent and family communications, and crisis messaging. The position also oversees 3-5 student employees supporting Housing marketing and communications initiatives. Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.Qualifications:Minimum Qualifications Bachelor’s degree in Marketing, Strategic Communications, Public Relations, Journalism, Graphic Design, Higher Education, Business, or a related field from an accredited institution of higher educationAt least three years of progressively responsible professional experience providing strategic marketing and communications leadership within a complex organization, higher education environment, or similarly matrixed settingProven experience managing integrated communications efforts across multiple channels, including print, web, social media, email, photography, video, and digital platformsPreferred Qualifications  Experience developing and executing year-round communication campaigns targeting prospective students, current residents, and familiesExperience managing communications in housing, enrollment, orientation, student affairs, or related higher education environmentsExperience using client-relationship management systems such as StarRez to create and manage automated email workflows and communication dashboardsExperience with supervision Knowledge, Skills, and Abilities Knowledge in creating and maintaining photography libraries and content collection systemsAbility to develop strategic communication plans that support the full student housing lifecycle, from admission and contracting through move-in, residency, and move-outAbility to build integrated editorial calendars for social media, email marketing, web updates, and parent communicationsWorking knowledge of CRM and housing software platforms, including automated communicat